{"id":1991,"date":"2022-04-20T22:32:17","date_gmt":"2022-04-20T15:32:17","guid":{"rendered":"https:\/\/truongphong.net\/?p=1991"},"modified":"2022-04-20T22:32:17","modified_gmt":"2022-04-20T15:32:17","slug":"cung-tim-hieu-ve-mo-hinh-lean-canvas","status":"publish","type":"post","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cung-tim-hieu-ve-mo-hinh-lean-canvas\/","title":{"rendered":"C\u00f9ng EDB t\u00ecm hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh lean canvas"},"content":{"rendered":"

M\u00f4 h\u00ecnh lean canvas l\u00e0 g\u00ec?<\/h2>\n

Lean Canvas l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u1eadp m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 gi\u00fap c\u1ea5u tr\u00fac m\u1ed9t \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00e1c gi\u1ea3 \u0111\u1ecbnh ch\u00ednh v\u00e0 r\u1ee7i ro nh\u1ea5t c\u1ee7a n\u00f3. Th\u00e0nh c\u00f4ng s\u00e2u s\u1eafc nh\u1edd ph\u01b0\u01a1ng ph\u00e1p kh\u1edfi nghi\u1ec7p tinh g\u1ecdn, c\u00e1c m\u00e1y ch\u1ee7 Lean Canvas nh\u01b0 m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn thu\u1eadt \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nh\u00e2n \u0111i\u1ec1u h\u01b0\u1edbng theo c\u00e1ch c\u1ee7a h\u1ecd t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Ash Maurya<\/a><\/strong>, nh\u01b0 m\u1ed9t s\u1ef1 chuy\u1ec3n th\u1ec3 c\u1ee7a Alexander Osterwalder\u2019s<\/a> Business Model Canvas<\/a><\/strong> – canvas m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

Nh\u01b0 \u0111\u00e3 bi\u1ebft m\u00f4 h\u00ecnh lean canvas bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng, c\u0169ng gi\u1ed1ng nh\u01b0 Business Model Canvas. Tuy nhi\u00ean, tr\u00ean m\u00f4 h\u00ecnh lean canvas, c\u00e1c kh\u1ed1i n\u00e0y c\u00f3 ti\u00eau \u0111\u1ec1 v\u00e0 m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i, theo m\u1ed9t th\u1ee9 t\u1ef1 h\u1ee3p l\u00fd b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Ch\u00fang ta h\u00e3y hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

T\u1ea1i sao s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh lean canvas?<\/h2>\n

\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 lo\u1ea1i h\u00ecnh doanh nh\u00e2n n\u00e0o, vi\u1ec7c \u0111\u01b0a \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd ra gi\u1ea5y l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 quan tr\u1ecdng, v\u00ec v\u1eady m\u1ecdi b\u00ean li\u00ean quan \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a d\u1ef1 \u00e1n. \u0110\u00f3 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ngh\u0129 ra gi\u1ea3i ph\u00e1p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n. Nh\u01b0ng qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n v\u01b0\u1ee3t qua hai th\u00e1ch th\u1ee9c:<\/p>\n

    \n
  1. D\u1ecbch suy ngh\u0129 c\u1ee7a b\u1ea1n sang ng\u00f4n ng\u1eef n\u00e0o \u0111\u00f3.<\/strong> R\u1ea5t ph\u1ee9c t\u1ea1p \u0111\u1ec3 chuy\u1ec3n nh\u1eefng g\u00ec trong t\u00e2m tr\u00ed ch\u00fang ta th\u00e0nh l\u1eddi n\u00f3i, m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 quy\u1ebft \u0111o\u00e1n. Th\u00f4ng th\u01b0\u1eddng, \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i x\u1ea3y ra: m\u1ecdi th\u1ee9 c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n khi c\u00e1c kh\u00e1i ni\u1ec7m ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c.<\/li>\n
  2. Th\u1eddi gian b\u1ea3n d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t.<\/strong> C\u00e1c k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng m\u1ea5t h\u00e0ng tu\u1ea7n – \u0111\u00f4i khi th\u1eadm ch\u00ed h\u00e0ng th\u00e1ng – \u0111\u1ec3 x\u00e2y d\u1ef1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi ch\u00fang t\u00f4i cho r\u1eb1ng th\u1ecb tr\u01b0\u1eddng v\u00e0 vi\u1ec5n c\u1ea3nh n\u01a1i kinh doanh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i trong m\u1ed9t v\u00e0i ng\u00e0y. Khi ch\u00fang ta ngh\u0129 \u0111\u1ebfn m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng b\u1ea5t ng\u1edd, ch\u00fang c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i m\u1ea1nh m\u1ebd.<\/li>\n<\/ol>\n

    M\u1ee5c ti\u00eau c\u1ee7a m\u00f4 h\u00ecnh lean canvas ch\u00ednh x\u00e1c l\u00e0 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u1ea3 hai v\u1ea5n \u0111\u1ec1. B\u1edfi v\u00ec ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf nguy\u00ean t\u1eafc, v\u1edbi \u0111\u01a1n gi\u1ea3n h\u00ecnh \u1ea3nh ng\u00f4n ng\u1eef, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ki\u1ec3m tra c\u00e1c thuy\u1ebft gi\u1ea3 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

    Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh lean canvas<\/h2>\n

    \"mo-hinh-lean-canvas\"<\/p>\n

    Lean Canvas \u0111\u1eb7t t\u1ea5t c\u1ea3 th\u00f4ng tin b\u1ea1n v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ec3 tr\u1ef1c quan h\u00f3a v\u00e0 ph\u00e2n t\u00edch c\u00f9ng nhau, trong m\u1ed9t canvas duy nh\u1ea5t, lo\u1ea1i b\u1ecf c\u00e1c chi ti\u1ebft kh\u00f4ng li\u00ean quan v\u00e0 kh\u00f4ng li\u00ean quan. Tr\u1ecdng t\u00e2m \u1edf \u0111\u00e2y l\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed – th\u1eddi gian, n\u0103ng l\u01b0\u1ee3ng, quy tr\u00ecnh, ti\u1ec1n b\u1ea1c – gi\u1ed1ng nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p Lean Startup khuy\u1ebfn kh\u00edch.<\/p>\n

    V\u00ec v\u1eady, h\u1ec7 th\u1ed1ng m\u00f4 h\u00ecnh lean canvas n\u00e0y, nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, ch\u1ec9 d\u1ef1a tr\u00ean ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng, \u0111\u00f3 l\u00e0:<\/p>\n

      \n
    1. Problem<\/strong>:\u00a0 khi b\u1ea1n mu\u1ed1n b\u00e1n m\u1ed9t gi\u1ea3i ph\u00e1p (cho d\u00f9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t d\u1ecbch v\u1ee5), th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t nhu c\u1ea7u, hay n\u00f3i c\u00e1ch kh\u00e1c, \u00edt nh\u1ea5t m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c. M\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111\u1ecbnh x\u00e1c \u0111\u1ecbnh \u0111\u1ec1u c\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 ri\u00eang v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 gi\u1ea3i quy\u1ebft ch\u00fang. B\u1ea1n s\u1ebd d\u1ef1ng to\u00e0n b\u1ed9 canvas c\u1ee7a m\u00ecnh tr\u00ean kh\u1ed1i x\u00e2y d\u1ef1ng n\u00e0y. Do \u0111\u00f3, ph\u1ea7n n\u00e0y ph\u1ea3i ch\u1ee9a t\u1ed1i \u0111a ba v\u1ea5n \u0111\u1ec1 \u01b0u ti\u00ean.<\/li>\n
    2. Customer Segments<\/strong>: c\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 kh\u1ed1i x\u00e2y d\u1ef1ng \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u1ea1n thi\u1ebft l\u1eadp. B\u1edfi v\u00ec c\u00f3 l\u1ebd b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 hi\u1ec3u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 kh\u00e1m ph\u00e1 xem kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai. R\u1ed1t cu\u1ed9c, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 bi\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec khi b\u1ea1n bi\u1ebft nh\u1eefng ng\u01b0\u1eddi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi ch\u00fang. Do \u0111\u00f3, n\u1ebfu c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n m\u1ed9t canvas cho m\u1ed7i ph\u00e2n kh\u00fac.<\/li>\n
    3. Unique Value Proposition<\/strong>: Kh\u1ed1i n\u00e0y cho bi\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c, gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i ai kh\u00e1c. Do \u0111\u00f3, h\u00e3y li\u1ec7t k\u00ea nh\u1eefng \u0111i\u1ec1u khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n \u0111\u1ed1i th\u1ee7 – t\u1ee9c l\u00e0 t\u1ea1i sao kh\u00e1ch h\u00e0ng ph\u1ea3i mua h\u00e0ng c\u1ee7a b\u1ea1n h\u01a1n l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/li>\n
    4. Solution<\/strong>: b\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft v\u1ea5n \u0111\u1ec1 l\u00e0 g\u00ec v\u00e0 c\u1ee7a ai, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a ra gi\u1ea3i ph\u00e1p. N\u00f3 ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho t\u1eadp h\u1ee3p c\u00e1c ch\u1ee9c n\u0103ng v\u00e0 t\u00ednh n\u0103ng t\u1ed1i thi\u1ec3u (S\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u) cho ph\u00e9p b\u1ea1n cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb t\u1eeb kh\u1ed1i tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n
    5. Channels<\/strong>: \u1edf \u0111\u00e2y, b\u1ea1n ph\u1ea3i th\u00f4ng b\u00e1o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i m\u00e0 b\u1ea1n \u0111\u1ecbnh \u00e1p d\u1ee5ng, c\u1ea3 t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n
    6. Revenue Streams<\/strong>: h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n \u201ckh\u00e1ch h\u00e0ng c\u1ee7a t\u00f4i s\u1ebd tr\u1ea3 bao nhi\u00eau cho s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a t\u00f4i?\u201d. Gi\u00e1 v\u00e0 h\u1ec7 th\u1ed1ng thanh to\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng trong \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n.\u00a0\u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i trong c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n.<\/li>\n
    7. Cost Structure<\/strong>: t\u1eadp h\u1ee3p \u1edf \u0111\u00e2y t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. B\u1ea1n n\u00ean li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n chi, t\u1eeb nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ebfn ph\u00ed v\u00e0 ti\u1ec1n l\u01b0\u01a1ng h\u00e0ng th\u00e1ng.<\/li>\n
    8. Key Metrics<\/strong>: b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i bi\u1ebft nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o b\u1ea1n s\u1ebd \u00e1p d\u1ee5ng khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. \u0110\u00f3 l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u1ed9i h\u01b0\u1edbng t\u1edbi k\u1ebft qu\u1ea3.<\/li>\n
    9. Unfair Advantage<\/strong>: h\u00e3y h\u1ecfi nh\u00f3m c\u1ee7a b\u1ea1n \u201cdoanh nghi\u1ec7p \/ s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 n\u00e0y c\u00f3 g\u00ec m\u00e0 kh\u00f4ng ai kh\u00e1c l\u00e0m?\u201d. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e2u h\u1ecfi kh\u00f3 nh\u1ea5t trong to\u00e0n b\u1ed9 khung h\u00ecnh.\u00a0C\u00e2u tr\u1ea3 l\u1eddi ph\u1ea3i l\u00e0 th\u1ee9 kh\u00f4ng th\u1ec3 sao ch\u00e9p, b\u1eaft ch\u01b0\u1edbc ho\u1eb7c mua l\u1ea1i – \u0111i\u1ec1u \u0111\u00f3 l\u00e0 duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0N\u00f3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu, ch\u1ee7 y\u1ebfu l\u00e0 n\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng canvas \u0111\u1ec3 thu h\u00fat c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0.<\/li>\n<\/ol>\n

      Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y, ch\u00fang ta ch\u1ec9 n\u00f3i v\u1ec1 ch\u00edn kh\u1ed1i, r\u1ea5t kh\u00e1ch quan.\u00a0Do \u0111\u00f3, n\u00f3 l\u00e0 v\u1ec1 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u00f4 h\u00ecnh h\u00f3a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn trong v\u00f2ng 20 ph\u00fat s\u1ebd ngh\u0129 ngay \u0111\u1ebfn m\u00f4 h\u00ecnh canvas.<\/p>\n

      V\u1edbi t\u1ea5t c\u1ea3 th\u00f4ng tin n\u00e0y,\u00a0EDB Agency<\/em><\/strong><\/a> s\u1ebd gi\u00fap c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

      Tham gia v\u00e0o\u00a0Fanpage Facebook<\/em><\/strong><\/a>\u00a0\u0111\u1ec3 giao l\u01b0u, chia s\u1ebb ki\u1ebfn th\u1ee9c c\u00f9ng EDB nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

      M\u00f4 h\u00ecnh lean canvas l\u00e0 g\u00ec? Lean Canvas l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u1eadp m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 gi\u00fap c\u1ea5u tr\u00fac m\u1ed9t \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00e1c gi\u1ea3 \u0111\u1ecbnh ch\u00ednh v\u00e0 r\u1ee7i ro nh\u1ea5t c\u1ee7a n\u00f3. Th\u00e0nh c\u00f4ng s\u00e2u s\u1eafc nh\u1edd ph\u01b0\u01a1ng ph\u00e1p kh\u1edfi nghi\u1ec7p tinh g\u1ecdn, c\u00e1c m\u00e1y ch\u1ee7 Lean…<\/p>\n","protected":false},"author":4,"featured_media":1994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40,41,39,18],"tags":[85],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts\/1991"}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/comments?post=1991"}],"version-history":[{"count":0,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts\/1991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/media\/1994"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/media?parent=1991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/categories?post=1991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/tags?post=1991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}