{"id":1644,"date":"2022-04-06T14:57:50","date_gmt":"2022-04-06T07:57:50","guid":{"rendered":"https:\/\/truongphong.net\/?p=1644"},"modified":"2022-04-06T14:57:50","modified_gmt":"2022-04-06T07:57:50","slug":"gia-tri-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/","title":{"rendered":"GI\u00c1 TR\u1eca TH\u01af\u01a0NG HI\u1ec6U L\u00c0 G\u00cc?\u00a0C\u00c1CH X\u00c2Y D\u1ef0NG V\u00c0 \u0110O L\u01af\u1edcNG CH\u00daNG"},"content":{"rendered":"<p>Khi c\u00e1c c\u00f4ng ty ng\u00e0y c\u00e0ng chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb s\u1ea3n ph\u1ea9m sang ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00ec nh\u1eadn th\u1ee9c chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.\u00a0Ngo\u00e0i ra, kho\u1ea3ng\u00a0<a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/brand-strategies-focused-dependability-score-highest\">74%<\/a>\u00a0kh\u00e1ch h\u00e0ng ng\u00e0y nay mong \u0111\u1ee3i nhi\u1ec1u h\u01a1n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 c\u00e1ch h\u1ecd \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 m\u00f4i tr\u01b0\u1eddng.\u00a0\u0110\u1ec3 \u0111i tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n xem x\u00e9t c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bti\u1ebfp th\u1ecb kh\u00e1c nhau c\u1ee7a h\u1ecd \u0111\u00f3ng g\u00f3p nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.\u00a0H\u00e3y c\u00f9ng xem c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Th%C6%B0%C6%A1ng_hi%E1%BB%87u#:~:text=Nh%C6%B0ng%20gi%C3%A1%20tr%E1%BB%8B%20c%E1%BB%A7a%20th%C6%B0%C6%A1ng,%C4%91%E1%BB%91i%20v%E1%BB%9Bi%20ng%C6%B0%E1%BB%9Di%20ti%C3%AAu%20d%C3%B9ng.\"><em><strong><span style=\"color: #0000ff;\">gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/em><\/a> t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d5ac3d14d67\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5ac3d14d67\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Gia_tri_thuong_hieu_la_gi\" >Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Tai_sao_Gia_tri_Thuong_hieu_lai_quan_trong\" >T\u1ea1i sao Gi\u00e1 tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Gia_tri_thuong_hieu_anh_huong_nhu_the_nao_den_loi_tuc_dau_tu_ROI\" >Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Gia_tri_don_hang_tren_moi_khach_hang\" >Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Danh_tieng_Chi_tieu_Quang_cao_It_hon\" >Danh ti\u1ebfng &amp; Chi ti\u00eau Qu\u1ea3ng c\u00e1o \u00cdt h\u01a1n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Lam_the_nao_de_xay_dung_gia_tri_thuong_hieu\" >L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Hieu_ly_do_cua_ban\" >Hi\u1ec3u l\u00fd do c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Kiem_tra_tinh_nang_nhan_tin_cua_ban\" >Ki\u1ec3m tra t\u00ednh n\u0103ng nh\u1eafn tin c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Nang_cao_nhan_thuc\" >N\u00e2ng cao nh\u1eadn th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Duy_tri_tinh_nhat_quan\" >Duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Trai_nghiem_khach_hang\" >Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Gia_tri_thuong_hieu_co_the_tang_loi_nhuan_khong\" >Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Cach_do_luong_va_hieu_gia_tri_thuong_hieu\" >C\u00e1ch \u0111o l\u01b0\u1eddng v\u00e0 hi\u1ec3u gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Tai_chinh\" >T\u00e0i ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Gia_tri_san_pham\" >Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Kiem_tra_thuong_hieu\" >Ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Hiep_hoi_thuong_hieu_%E2%80%93_Mo_hinh_cong_bang_thuong_hieu_cua_Keller\" >Hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng hi\u1ec7u &#8211; M\u00f4 h\u00ecnh c\u00f4ng b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Keller<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Hieu_nhan_thuc_cua_nguoi_tieu_dung\" >Hi\u1ec3u nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Vi_du_ve_cac_cong_ty_co_gia_tri_thuong_hieu_cao\" >V\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#May_tinh_Apple\" >M\u00e1y t\u00ednh Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Co-ca_Co-la\" >C\u00f4-ca C\u00f4-la<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/gia-tri-thuong-hieu-la-gi\/#Tong_ket\" >T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Gia_tri_thuong_hieu_la_gi\"><\/span><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong ti\u1ebfp th\u1ecb, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nh\u1eadn d\u1ea1ng v\u00e0 \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111\u1ebfn.\u00a0C\u00e1c t\u1ed5 ch\u1ee9c thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c mua h\u00e0ng c\u1ee7a h\u1ecd thay v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eadn th\u1ee9c th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch n\u00f3i l\u00ean gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng-m\u1ee5c ti\u00eau, cung c\u1ea5p nh\u1eefng l\u1eddi h\u1ee9a v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 s\u1ef1 trung th\u00e0nh v\u00e0 n\u1ed7 l\u1ef1c duy tr\u00ec.<\/p>\n<figure id=\"attachment_1672\" aria-describedby=\"caption-attachment-1672\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1672\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/brand-equity-la-gi-500x337.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"800\" height=\"539\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/brand-equity-la-gi-500x337.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/brand-equity-la-gi.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1672\" class=\"wp-caption-text\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec ?<\/figcaption><\/figure>\n<p>B\u1eb1ng c\u00e1ch cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c \u01b0u \u0111\u00e3i v\u1ec1 l\u00f2ng trung th\u00e0nh, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111\u1ed5i th\u00e0nh chi\u1ebft kh\u1ea5u ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed v\u00e0o ng\u00e0y sinh nh\u1eadt c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c mua h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n l\u00e0 chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0Nh\u1eadn th\u1ee9c v\u00e0 kinh nghi\u1ec7m l\u00e0 hai nguy\u00ean l\u00fd ch\u00ednh c\u1ee7a t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<ul>\n<li><strong>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u:<\/strong>\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng?\u00a0Th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i g\u1eafn k\u1ebft v\u1edbi nhau \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u1ec3 nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0Nh\u1eefng lo\u1ea1i gi\u00e1 tr\u1ecb n\u00e0o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?\u00a0C\u00f3 l\u1ebd h\u1ecd ngh\u0129 \u0111\u1ebfn s\u1ef1 b\u1ec1n v\u1eefng, ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c nh\u1eefng ph\u1ea9m ch\u1ea5t th\u00e2n thi\u1ec7n v\u1edbi gia \u0111\u00ecnh.<\/li>\n<li><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Tr\u1ea3i nghi\u1ec7m\u00a0\u0111\u1ea7u ti\u00ean v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch m\u00e0 n\u00f3 ph\u1ea3i l\u00e0m, c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1 v\u1edbi c\u00e1c \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00f3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch, v\u00e0 r\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft r\u1ea5t \u0111\u00e1ng gi\u00e1.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_Gia_tri_Thuong_hieu_lai_quan_trong\"><\/span><strong>T\u1ea1i sao Gi\u00e1 tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c l\u00e0 l\u1ee3i \u00edch m\u00e0 n\u00f3 c\u00f3 th\u1ec3 c\u00f3 tr\u00ean\u00a0ROI\u00a0.\u00a0C\u00e1c t\u1ed5 ch\u1ee9c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, trong khi chi ti\u00eau \u00edt h\u01a1n &#8211; cho d\u00f9 v\u00e0o s\u1ea3n xu\u1ea5t, qu\u1ea3ng c\u00e1o hay b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c.<\/p>\n<figure id=\"attachment_1674\" aria-describedby=\"caption-attachment-1674\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1674\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/tai-sao-brand-equity-lai-quan-tr-500x231.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"800\" height=\"370\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/tai-sao-brand-equity-lai-quan-tr-500x231.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/tai-sao-brand-equity-lai-quan-tr-768x355.jpg 768w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/tai-sao-brand-equity-lai-quan-tr.jpg 807w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1674\" class=\"wp-caption-text\">T\u1ea1i sao Gi\u00e1 tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/figcaption><\/figure>\n<p>V\u00ed d\u1ee5, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ednh ph\u00ed b\u1ea3o hi\u1ec3m gi\u00e1.\u00a0Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd tr\u1ea3 gi\u00e1 cao h\u01a1n \u0111\u1ec3 mua h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.\u00a0Ngo\u00e0i ra, n\u1ebfu m\u1ed9t t\u1ed5 ch\u1ee9c mu\u1ed1n th\u00eam c\u00e1c d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m m\u1edbi, vi\u1ec7c ti\u1ebfp th\u1ecb ch\u00fang d\u01b0\u1edbi c\u00f9ng m\u1ed9t nh\u00e3n hi\u1ec7u \u00f4 t\u00f4 s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m m\u1edbi ph\u00e1t tri\u1ec3n nhanh h\u01a1n, v\u00ec ni\u1ec1m tin \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u0103ng, kho\u1ea3ng\u00a0<a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/brand-strategies-focused-dependability-score-highest\">80%<\/a>, b\u00e2y gi\u1edd t\u1eeb ch\u1ed1i h\u1ee3p t\u00e1c kinh doanh ho\u1eb7c mua h\u00e0ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd kh\u00f4ng tin t\u01b0\u1edfng v\u00e0 g\u1ea7n 90% c\u00f3 \u00fd \u0111\u1ecbnh t\u00e1ch kh\u1ecfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u vi ph\u1ea1m l\u00f2ng tin c\u1ee7a h\u1ecd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gia_tri_thuong_hieu_anh_huong_nhu_the_nao_den_loi_tuc_dau_tu_ROI\"><\/span><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn l\u1ee3i nhu\u1eadn theo nh\u1eefng c\u00e1ch sau:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gia_tri_don_hang_tren_moi_khach_hang\"><\/span><strong>Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c, m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chi nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 mua nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n.\u00a0C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 m\u1ed9t s\u1ed1 ti\u1ec1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t s\u1ea3n ph\u1ea9m.\u00a0Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho th\u01b0\u01a1ng hi\u1ec7u &#8211; V\u00ed d\u1ee5, m\u1ed9t \u0111\u00f4i gi\u00e0y thi\u1ebft k\u1ebf ri\u00eang c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng so v\u1edbi nh\u1eefng \u0111\u00f4i gi\u00e0y c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn h\u01a1n ho\u1eb7c chung chung.<\/p>\n<figure id=\"attachment_1675\" aria-describedby=\"caption-attachment-1675\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1675\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/5-essential-roi-formulas-ppc-man-500x263.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"800\" height=\"420\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/5-essential-roi-formulas-ppc-man-500x263.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/5-essential-roi-formulas-ppc-man-768x403.jpg 768w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/5-essential-roi-formulas-ppc-man-1536x806.jpg 1536w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/5-essential-roi-formulas-ppc-man.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1675\" class=\"wp-caption-text\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Danh_tieng_Chi_tieu_Quang_cao_It_hon\"><\/span><strong>Danh ti\u1ebfng &amp; Chi ti\u00eau Qu\u1ea3ng c\u00e1o \u00cdt h\u01a1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 danh ti\u1ebfng t\u1ed1t, m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111i k\u00e8m c\u1ee7a h\u1ecd.\u00a0\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c chi ti\u00eau \u00edt ti\u1ec1n h\u01a1n th\u00f4ng qua qu\u1ea3ng c\u00e1o v\u00e0 d\u1eabn \u0111\u1ebfn t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng khi b\u1ea1n tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi do s\u1ef1 tin t\u01b0\u1edfng \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n<ul>\n<li><strong>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>\u00a0\u00a0N\u1ebfu kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd mua h\u00e0ng c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n.\u00a0Apple th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng t\u1ed5 ch\u1ee9c c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao nh\u1ea5t.\u00a0Ng\u01b0\u1eddi d\u00f9ng Apple c\u00f3 xu h\u01b0\u1edbng s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Apple, trong khi ng\u01b0\u1eddi d\u00f9ng Android th\u01b0\u1eddng kh\u00f4ng trung th\u00e0nh v\u1edbi m\u1ed9t nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 PC c\u1ee5 th\u1ec3.<\/li>\n<li><strong>S\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>\u00a0\u00a0Kh\u00e1ch h\u00e0ng c\u00f3\u00a0kh\u1ea3 n\u0103ng tha th\u1ee9 cho nh\u1eefng sai l\u1ea7m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd trung th\u00e0nh cao\u00a0g\u1ea5p 7 l\u1ea7n .\u00a0Ngo\u00e0i ra, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3\u00a0kh\u1ea3 n\u0103ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd trung th\u00e0nh\u00a0cao g\u1ea5p 9 l\u1ea7n .<\/li>\n<li><strong>Gi\u00e1 c\u1ed5 phi\u1ebfu: Gi\u00e1<\/strong>\u00a0tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 l\u00e0m t\u0103ng qu\u00e1 tr\u00ecnh th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n cho c\u00e1c t\u1ed5 ch\u1ee9c, ngo\u00e0i mong \u0111\u1ee3i r\u1eb1ng n\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_xay_dung_gia_tri_thuong_hieu\"><\/span><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng r\u00f5 r\u00e0ng \u0111\u1ec3 thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec tr\u1ea1ng th\u00e1i n\u00e0y c\u1ea7n r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c v\u00e0 nghi\u00ean c\u1ee9u t\u1eeb tr\u01b0\u1edbc.\u00a0N\u00f3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 nhu c\u1ea7u c\u1ee7a\u00a0\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0, c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t.\u00a0Sau khi th\u00e0nh l\u1eadp, c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i ti\u1ebfp t\u1ee5c n\u00e2ng cao nh\u1eadn th\u1ee9c \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi, \u0111\u1ed3ng th\u1eddi nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<figure id=\"attachment_1676\" aria-describedby=\"caption-attachment-1676\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1676\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/5727_bao-ve-thuong-hieu_2-500x333.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"800\" height=\"533\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/5727_bao-ve-thuong-hieu_2-500x333.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/5727_bao-ve-thuong-hieu_2-768x512.jpg 768w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/5727_bao-ve-thuong-hieu_2.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1676\" class=\"wp-caption-text\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Hieu_ly_do_cua_ban\"><\/span><strong>Hi\u1ec3u l\u00fd do c\u1ee7a b\u1ea1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>Trong cu\u1ed1n s\u00e1ch B\u1eaft \u0111\u1ea7u v\u1edbi T\u1ea1i sao\u00a0<\/em>c\u1ee7a Simon Sineck\u00a0, \u00f4ng l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c t\u1ed5 ch\u1ee9c h\u1ea5p d\u1eabn c\u00f3 m\u1ee5c \u0111\u00edch \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.\u00a0Qu\u00e1 nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o\u00a0<em>C\u00e1ch th\u1ee9c (S\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i s\u1ebd l\u00e0m cho ng\u00e0y c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n nh\u01b0 th\u1ebf n\u00e0o)\u00a0<\/em>so v\u1edbi\u00a0<em>T\u1ea1i sao (T\u1ea1i sao t\u1ed5 ch\u1ee9c n\u00e0y l\u00e0m nh\u1eefng g\u00ec n\u00f3 l\u00e0m).\u00a0<\/em>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty nh\u01b0 Apple, l\u00fd\u00a0<em>do t\u1ea1i sao\u00a0<\/em>ngay l\u1eadp t\u1ee9c r\u00f5 r\u00e0ng.\u00a0H\u1ecd b\u1ea5t ch\u1ea5p hi\u1ec7n tr\u1ea1ng v\u00e0 k\u00e9o d\u00e0i nh\u1eefng g\u00ec c\u00f3 th\u1ec3.\u00a0V\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a Apple t\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd (ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u00e1y t\u00ednh c\u1ee7a h\u1ecd), h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh sang c\u00e1c l\u0129nh v\u1ef1c m\u1edbi nh\u01b0 \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u00e2m nh\u1ea1c, n\u01a1i m\u00e0 c\u00e1c c\u00f4ng ty m\u00e1y t\u00ednh kh\u00e1c \u0111\u00e3 th\u1ea5t b\u1ea1i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kiem_tra_tinh_nang_nhan_tin_cua_ban\"><\/span><strong>Ki\u1ec3m tra t\u00ednh n\u0103ng nh\u1eafn tin c\u1ee7a b\u1ea1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi t\u1ea1o tin nh\u1eafn, \u0111i\u1ec1u quan tr\u1ecdng v\u1eabn l\u00e0 ki\u1ec3m tra \u0111\u1ecbnh v\u1ecb c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd ph\u1ea3n \u1ee9ng?\u00a0\u0110i\u1ec1u g\u00ec h\u1ecd \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t?\u00a0B\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd?\u00a0B\u1ea1n c\u00f3 \u0111ang t\u1ea1o ra lo\u1ea1i th\u00f4ng \u0111i\u1ec7p m\u00e0 h\u1ecd s\u1ebd d\u1eebng l\u1ea1i v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00f4ng?\u00a0Vi\u1ec7c ph\u00e1t tri\u1ec3n\u00a0c\u00e1c y\u1ebfu t\u1ed1 th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u00e1ng t\u1ea1o\u00a0ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o b\u1edfi nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n b\u1ecb thu h\u00fat.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh ng\u00e0y nay.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nang_cao_nhan_thuc\"><\/span><strong>N\u00e2ng cao nh\u1eadn th\u1ee9c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi b\u1ea1n c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn, b\u1ea1n ph\u1ea3i th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a c\u00f4ng ty b\u1ea1n.\u00a0\u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac qua chuy\u1ec3n \u0111\u1ed5i.\u00a0Trong m\u1ed9t th\u1ebf gi\u1edbi t\u1eadp trung v\u00e0o giao d\u1ecbch t\u1ee9c th\u1eddi ti\u1ebfp theo, th\u1eadt kh\u00f3 \u0111\u1ec3 \u1ee7ng h\u1ed9 cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n nh\u01b0 v\u1eady.\u00a0C\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u\u00a0\u00a0ph\u1ea3i ch\u1ea1y tr\u00ean c\u00e1c m\u1ed1c th\u1eddi gian d\u00e0i h\u01a1n \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u0103ng k\u00fd th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u1ebft n\u1ed1i h\u1ecd tr\u1edf l\u1ea1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.\u00a0S\u1ef1 gia t\u0103ng t\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 th\u1ea5p h\u01a1n n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Duy_tri_tinh_nhat_quan\"><\/span><strong>Duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, h\u00e3y nh\u1ea5t qu\u00e1n.\u00a0\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ki\u1ec3u ch\u1eef v\u00e0 h\u01b0\u1edbng d\u1eabn phong c\u00e1ch nh\u1ea5t qu\u00e1n.\u00a0\u0110\u1ed1i x\u1eed v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 m\u1ed9t nh\u00e0 v\u0103n \u0111\u1ed1i x\u1eed v\u1edbi m\u1ed9t nh\u00e2n v\u1eadt.\u00a0Ngay c\u1ea3 khi \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o l\u00e0 t\u1ed1t, n\u1ebfu n\u00f3 n\u1eb1m ngo\u00e0i \u201ct\u00ednh c\u00e1ch\u201d th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1eebng theo \u0111u\u1ed5i n\u00f3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trai_nghiem_khach_hang\"><\/span><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do s\u1ef1 gia t\u0103ng c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfng n\u00f3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi nh\u1eefng g\u00ec qu\u1ea3ng c\u00e1o n\u00f3i.\u00a0Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea3o lu\u1eadn ho\u1eb7c c\u1ea3m nh\u1eadn.\u00a0T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7t h\u1ecd v\u00e0o trung t\u00e2m c\u1ee7a c\u00f4ng ty s\u1ebd gi\u00fap n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.\u00a0H\u00e3y xem x\u00e9t h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 c\u1ee7a Amazon.\u00a0Trang web khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c xem x\u00e9t s\u1ea3n ph\u1ea9m v\u00e0 giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi b\u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd c\u1ea7n &#8211; thay v\u00ec ch\u1ec9 b\u00e1n h\u00e0ng.\u00a0Khi l\u1ef1a ch\u1ecdn gi\u1eefa gi\u00e1 tr\u1ecb giao d\u1ecbch t\u1ee9c th\u1eddi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd ch\u1ecdn kh\u00e1ch h\u00e0ng.\u00a0Amazon hi\u1ec3u r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn d\u00e0i h\u1ea1n n\u00e0y \u0111\u1ed1i v\u1edbi\u00a0tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u00a0\u00a0s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1ed1t h\u01a1n \u0111\u1ebfn l\u1ee3i nhu\u1eadn.<\/p>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 th\u1eddi gian tr\u1ef1c ti\u1ebfp, c\u00f3 th\u1ec3 n\u00f3i, v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5, Nike c\u00f3 m\u1ed9t trang Twitter ri\u00eang (NikeSupport) \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng 24 gi\u1edd m\u1ed9t ng\u00e0y b\u1eb1ng b\u1ea3y ng\u00f4n ng\u1eef.\u00a0\u0110i\u1ec1u n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 n\u01a1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb thi\u1ebfu nh\u00e3n hi\u1ec7u, sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gia_tri_thuong_hieu_co_the_tang_loi_nhuan_khong\"><\/span><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn kh\u00f4ng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng sinh l\u1eddi.\u00a0Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh &#8211; ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 cao h\u01a1n.<\/p>\n<figure id=\"attachment_1677\" aria-describedby=\"caption-attachment-1677\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1677\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/tang-gia-tri-san-pham-500x280.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"800\" height=\"449\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/tang-gia-tri-san-pham-500x280.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/tang-gia-tri-san-pham-768x431.jpg 768w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/tang-gia-tri-san-pham-1536x861.jpg 1536w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/tang-gia-tri-san-pham.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1677\" class=\"wp-caption-text\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn kh\u00f4ng?<\/figcaption><\/figure>\n<p>V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi b\u1ecb d\u1ecb \u1ee9ng theo m\u00f9a s\u1ebd t\u00ecm Claritin, v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft \u201cLoratadine\u201d l\u00e0 g\u00ec.\u00a0\u0110\u1ed3ng th\u1eddi, h\u1ecd c\u00f3 th\u1ec3 cho r\u1eb1ng Claritin c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c nh\u00e3n hi\u1ec7u c\u1eeda h\u00e0ng th\u00f4ng th\u01b0\u1eddng, ngay c\u1ea3 khi c\u00e1c th\u00e0nh ph\u1ea7n g\u1ea7n gi\u1ed1ng h\u1ec7t nhau.\u00a0\u0110i\u1ec1u n\u00e0y l\u00e0 do Claritin \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Sau khi t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd theo sau.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao v\u00e0 s\u1ebd chuy\u1ec3n th\u00e0nh l\u1ee3i nhu\u1eadn trong nhi\u1ec1u n\u0103m t\u1edbi.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_do_luong_va_hieu_gia_tri_thuong_hieu\"><\/span><strong>C\u00e1ch \u0111o l\u01b0\u1eddng v\u00e0 hi\u1ec3u gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u1ed1ng nh\u01b0 m\u1ed9t kh\u00e1i ni\u1ec7m tr\u1eebu t\u01b0\u1ee3ng v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng ho\u1eb7c \u0111\u1ecbnh l\u01b0\u1ee3ng.\u00a0T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00f4ng b\u1eb1ng th\u00f4ng qua c\u00e1c n\u1ed7 l\u1ef1c\u00a0theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u\u00a0.\u00a0Theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 cung c\u1ea5p hi\u1ec3u bi\u1ebft v\u1ec1 ROI c\u1ee7a chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u00fap \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, li\u00ean k\u1ebft v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\u00a0C\u00e1c nghi\u00ean c\u1ee9u n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 t\u00e1c \u0111\u1ed9ng kinh doanh &#8211; gi\u1eef ch\u00e2n, chuy\u1ec3n \u0111\u1ed5i, gi\u00e1 &#8211; ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00e2n t\u00edch t\u00e2m l\u00fd, v.v.<\/p>\n<figure id=\"attachment_1678\" aria-describedby=\"caption-attachment-1678\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1678\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/dinh-gia-thuong-hieu-doanh-nghie-458x350.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"800\" height=\"611\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/dinh-gia-thuong-hieu-doanh-nghie-458x350.jpg 458w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/dinh-gia-thuong-hieu-doanh-nghie-768x586.jpg 768w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/dinh-gia-thuong-hieu-doanh-nghie.jpg 977w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1678\" class=\"wp-caption-text\">C\u00e1ch \u0111o l\u01b0\u1eddng v\u00e0 hi\u1ec3u gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau t\u1eeb g\u00f3c \u0111\u1ed9 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tai_chinh\"><\/span><strong>T\u00e0i ch\u00ednh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n g\u00e1n gi\u00e1 tr\u1ecb s\u1ed1 cho th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y xem x\u00e9t nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<ul>\n<li><strong>Gi\u00e1 tr\u1ecb c\u00f4ng ty<\/strong>\u00a0: \u0110\u1ec3 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 coi c\u00f4ng ty nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n.\u00a0Khi tr\u1eeb \u0111i t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh kh\u1ecfi gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty, b\u1ea1n s\u1ebd c\u00f2n l\u1ea1i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><strong>Th\u1ecb ph\u1ea7n: <\/strong>Th\u1ecb ph\u1ea7n\u00a0c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec?\u00a0C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n.<\/li>\n<li><strong>Ti\u1ec1m n\u0103ng doanh thu: <\/strong>Ti\u1ec1m\u00a0n\u0103ng doanh thu cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?\u00a0\u0110i\u1ec1u n\u00e0y so v\u1edbi doanh thu hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Gia_tri_san_pham\"><\/span><strong>Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 so s\u00e1nh m\u1ed9t s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.\u00a0Trong tr\u01b0\u1eddng h\u1ee3p x\u00e0 ph\u00f2ng, Unilever c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng xem ph\u1ee5 n\u1eef c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua Dove h\u01a1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u1eeda h\u00e0ng hay kh\u00f4ng.\u00a0Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng th\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 Coca Cola so v\u1edbi Pepsi ch\u1eb3ng h\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kiem_tra_thuong_hieu\"><\/span><strong>Ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0\u0110\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y xem x\u00e9t c\u00e1c trang web so s\u00e1nh, k\u00eanh x\u00e3 h\u1ed9i v\u00e0 ph\u00e2n t\u00edch trang web.\u00a0K\u1ebft h\u1ee3p d\u1eef li\u1ec7u n\u00e0y l\u1ea1i v\u1edbi nhau \u0111\u1ec3 xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang n\u00f3i v\u1ec1 b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hiep_hoi_thuong_hieu_%E2%80%93_Mo_hinh_cong_bang_thuong_hieu_cua_Keller\"><\/span><strong>Hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng hi\u1ec7u &#8211; M\u00f4 h\u00ecnh c\u00f4ng b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Keller<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00f4 h\u00ecnh t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi gi\u00e1o s\u01b0 Kevin Lane Keller c\u1ee7a Dartmouth v\u00e0 nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i t\u1ea1o ra c\u1ea3m gi\u00e1c g\u1eafn li\u1ec1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0B\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch kh\u00e1ch h\u00e0ng ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0M\u00f4 h\u00ecnh d\u1ef1a tr\u00ean h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft l\u1eadp b\u1ea3n s\u1eafc v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a h\u1ecd, v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 khi th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft l\u1eadp s\u1ef1 c\u1ed9ng h\u01b0\u1edfng v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.\u00a0B\u1eb1ng c\u00e1ch hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang \u1edf \u0111\u00e2u trong kim t\u1ef1 th\u00e1p, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n c\u00f3 v\u00e0 c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo n\u00ean l\u00e0m \u0111\u1ec3 ti\u1ebfp t\u1ee5c thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong \u00fd th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0C\u00e1c b\u01b0\u1edbc bao g\u1ed3m:<\/p>\n<figure id=\"attachment_1667\" aria-describedby=\"caption-attachment-1667\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1667\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/brandequity.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"600\" height=\"309\" \/><figcaption id=\"caption-attachment-1667\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh c\u00f4ng b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Keller<\/figcaption><\/figure>\n<ul>\n<li>Nh\u1eadn th\u1ee9c v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng \u0111\u1eb1ng sau m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Hi\u1ec3u ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>C\u1ed9ng h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u \/ K\u1ebft n\u1ed1i<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Hieu_nhan_thuc_cua_nguoi_tieu_dung\"><\/span><strong>Hi\u1ec3u nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c, nh\u01b0ng vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<ul>\n<li><strong>Nh\u1edb l\u1ea1i v\u00e0 c\u00f4ng nh\u1eadn:<\/strong>\u00a0\u00a0M\u1ecdi ng\u01b0\u1eddi c\u00f3 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n nh\u1eafc nh\u1edf (\u00a0<em>nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 s\u1ef1 tr\u1ee3 gi\u00fap)<\/em>\u00a0hay h\u1ecd c\u1ea7n ng\u01b0\u1eddi tr\u1ee3 gi\u00fap?\u00a0<em>(h\u1ed7 tr\u1ee3 nh\u1eadn th\u1ee9c).\u00a0<\/em>Hi\u1ec3u m\u1ee9c \u0111\u1ed9 quen thu\u1ed9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft m\u1ecdi kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>C\u1ea3m x\u00fac g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/strong>\u00a0Kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t sai l\u1ea7m \u0111\u1eaft gi\u00e1.\u00a0Ngay c\u1ea3 khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ed9c quy\u1ec1n tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i s\u1ebd l\u00e0m nh\u01b0 v\u1eady ngay khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u00e1t tri\u1ec3n th\u00e0nh th\u1ee5c.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Vi_du_ve_cac_cong_ty_co_gia_tri_thuong_hieu_cao\"><\/span><strong>V\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c.\u00a0Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1ea5t qu\u00e1n, d\u1ec5 nh\u1eadn di\u1ec7n, nh\u1eadn bi\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft, v\u00e0 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_tinh_Apple\"><\/span><strong>M\u00e1y t\u00ednh Apple<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u0103m 1997, John Sculley, m\u1ed9t c\u1ef1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Pepsi, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ebfn Apple, n\u00f3i v\u1edbi Guardian, &#8220;M\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 c\u00f4ng ngh\u1ec7, nh\u01b0ng Apple l\u00e0 m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb. \u0110\u00f3 l\u00e0 c\u00f4ng ty ti\u1ebfp th\u1ecb c\u1ee7a th\u1eadp k\u1ef7.&#8221;\u00a0Trong nh\u1eefng n\u0103m 1990, Apple g\u1ea7n nh\u01b0 ng\u1eebng ho\u1ea1t \u0111\u1ed9ng kinh doanh.\u00a0Nh\u01b0 Marc Gobe, t\u00e1c gi\u1ea3 c\u1ee7a\u00a0<em>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac<\/em>\u00a0, \u0111\u00e3 n\u00f3i \u201cN\u00f3 v\u01b0\u1ee3t ra ngo\u00e0i th\u01b0\u01a1ng m\u1ea1i.\u00a0C\u00f4ng vi\u1ec7c kinh doanh n\u00e0y l\u1ebd ra \u0111\u00e3 ch\u1ebft c\u00e1ch \u0111\u00e2y 10 n\u0103m, nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi n\u00f3i r\u1eb1ng ch\u00fang t\u00f4i ph\u1ea3i h\u1ed7 tr\u1ee3 n\u00f3 \u201d.\u00a0S\u1ef1 \u1ee7ng h\u1ed9 n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb l\u00f2ng trung th\u00e0nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m Apple, \u0111\u1ec3 khi Steve Jobs v\u1ec1 Apple, c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u00f4ng x\u00e2y d\u1ef1ng.<\/p>\n<figure id=\"attachment_1670\" aria-describedby=\"caption-attachment-1670\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1670\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/Cm6zgwgw5azCWfCHiYYsAG.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"800\" height=\"450\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Cm6zgwgw5azCWfCHiYYsAG.jpg 1500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Cm6zgwgw5azCWfCHiYYsAG-500x281.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Cm6zgwgw5azCWfCHiYYsAG-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1670\" class=\"wp-caption-text\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple<\/figcaption><\/figure>\n<p>Nh\u01b0\u00a0<strong><em><a href=\"https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action\/transcript#t-326116\"><span style=\"color: #0000ff;\">Simon Sinek \u0111\u00e3 n\u00f3i<\/span>\u00a0<\/a><\/em><\/strong>, \u201cM\u1ecdi ng\u01b0\u1eddi kh\u00f4ng mua nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.\u00a0H\u1ecd mua t\u1ea1i sao b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. \u201d\u00a0Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 c\u1ed1 g\u1eafng chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00e1y t\u00ednh sang c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, nh\u01b0ng kh\u00f4ng th\u00e0nh c\u00f4ng.\u00a0H\u1ecd \u0111\u00e3 d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00ednh n\u0103ng (v\u00ed d\u1ee5: Gateway ch\u1eafc ch\u1eafn \u0111\u1ee7 ti\u00eau chu\u1ea9n \u0111\u1ec3 s\u1ea3n xu\u1ea5t TV m\u00e0n h\u00ecnh ph\u1eb3ng, nh\u01b0ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u1ecd ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang ch\u00fa \u00fd.) M\u1eb7t kh\u00e1c, Apple l\u1ea1i t\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed1i quan h\u1ec7 c\u1ee7a n\u00f3 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0H\u1ecd \u0111\u00e3 d\u00e1m \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng ngay b\u00ean c\u1ea1nh h\u1ecd, v\u00ec v\u1eady khi h\u1ecd gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1ch m\u1ea1ng nh\u01b0 iPod hay iPhone, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ecf ra h\u00e1o h\u1ee9c thay v\u00ec b\u1ed1i r\u1ed1i.\u00a0T\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1edfi tr\u00f3i cho m\u1ed9t c\u00f4ng ty theo m\u1ed9t h\u01b0\u1edbng duy nh\u1ea5t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co-ca_Co-la\"><\/span><strong>C\u00f4-ca C\u00f4-la<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kh\u00f4ng \u1edf \u0111\u00e2u s\u1ef1 nh\u1ea5n m\u1ea1nh v\u00e0o th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i ph\u1ed5 bi\u1ebfn h\u01a1n trong cu\u1ed9c tranh lu\u1eadn li\u00ean t\u1ee5c gi\u1eefa Pepsi v\u00e0 Coca-Cola.\u00a0Trong khi c\u1ed5 phi\u1ebfu Pepsi c\u00f3 th\u1ec3 cao h\u01a1n do danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111a d\u1ea1ng, Coke v\u1eabn v\u01b0\u1ee3t tr\u1ed9i Pepsi \u1edf c\u1ea3 hai d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a c\u1ea3 hai c\u00f4ng ty.\u00a0Chi\u1ebfn d\u1ecbch Th\u1eed th\u00e1ch Pepsi v\u00e0o nh\u1eefng n\u0103m 1980 \u0111\u00e3 bu\u1ed9c c\u00f4ng ty Coca-Cola ph\u1ea3i xem x\u00e9t d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd (The Pepsi Challenge).\u00a0Coke th\u1eadm ch\u00ed c\u00f2n\u00a0l\u00e0m ng\u1ecdt \u0111\u1ed3 u\u1ed1ng c\u1ee7a h\u1ecd\u00a0\u0111\u1ec3 c\u1ed1 g\u1eafng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i.\u00a0Coca-Cola b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nhi\u1ec1u h\u01a1n l\u00e0 s\u1ea3n ph\u1ea9m.\u00a0H\u1ecd nh\u1ea5n m\u1ea1nh c\u00e1ch Coca-Cola mang c\u00e1c gia \u0111\u00ecnh l\u1ea1i v\u1edbi nhau b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 n\u1ed7i nh\u1edb (t\u1ee9c l\u00e0 chi\u1ebfn d\u1ecbch\u00a0<em>Chia s\u1ebb m\u1ed9t Coke<\/em>\u00a0).\u00a0Th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng bi\u1ec3u tr\u01b0ng, \u200b\u200bph\u00f4ng ch\u1eef v\u00e0 b\u1ea3ng m\u00e0u nh\u1ea5t qu\u00e1n c\u00f3 th\u1ec3 nh\u1eadn d\u1ea1ng ngay l\u1eadp t\u1ee9c.<\/p>\n<figure id=\"attachment_1671\" aria-describedby=\"caption-attachment-1671\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1671\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/countries-that-drink-the-most-co-500x261.jpg\" alt=\"gia-tri-thuong-hieu\" width=\"800\" height=\"418\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/countries-that-drink-the-most-co-500x261.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/countries-that-drink-the-most-co-768x401.jpg 768w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/countries-that-drink-the-most-co.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1671\" class=\"wp-caption-text\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca-Cola<\/figcaption><\/figure>\n<p>Ch\u00fang ta ti\u1ebfp t\u1ee5c th\u1ea5y c\u00e1c tr\u01b0\u1eddng h\u1ee3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qua s\u1ea3n ph\u1ea9m ng\u00e0y h\u00f4m nay.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, Adidas g\u1ea7n \u0111\u00e2y \u0111\u00e3\u00a0c\u00f4ng b\u1ed1\u00a0k\u1ebf ho\u1ea1ch r\u1eddi b\u1ecf c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ng\u1eafn h\u1ea1n \u0111\u1ec3 t\u1eadp trung v\u00e0o s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.\u00a0Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n th\u00f4ng To\u00e0n c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i \u0111ang ph\u1ed5 bi\u1ebfn hi\u1ec7n nay \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng thu nh\u1eadp h\u00e0ng qu\u00fd.\u00a0Hy v\u1ecdng c\u1ee7a h\u1ecd l\u00e0 r\u1eddi kh\u1ecfi m\u00f4 h\u00ecnh n\u00e0y, s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 60\/40 gi\u1eefa c\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n.<\/p>\n<p>Nh\u01b0 \u0111\u00e3 ch\u1ee9ng minh b\u1edfi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, vi\u1ec7c thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u00f5 r\u1ec7t \u0111\u1ebfn l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng.\u00a0V\u1edbi suy ngh\u0129 n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c n\u00ean d\u00e0nh ngu\u1ed3n l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span><strong>T\u1ed5ng k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ec7c chuy\u1ec3n tr\u1ecdng t\u00e2m sang ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng suy ngh\u0129 v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111ang t\u1ea1o ra cho ch\u00ednh m\u00ecnh, c\u0169ng nh\u01b0 c\u00e1ch m\u1ed7i h\u00e0nh \u0111\u1ed9ng v\u00e0 s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u00f3ng g\u00f3p v\u00e0o nh\u1eadn th\u1ee9c v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/p>\n<p>V\u1edbi t\u1ea5t c\u1ea3 th\u00f4ng tin n\u00e0y, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/truongphong.net\/gioi-thieu\/\"><strong><em>EDB Agency<\/em><\/strong><\/a><\/span> s\u1ebd gi\u00fap c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y ROI.<\/p>\n<p>Tham gia v\u00e0o <span style=\"background-color: #ffffff; color: #0000ff;\"><a style=\"background-color: #ffffff; color: #0000ff;\" href=\"https:\/\/www.facebook.com\/EDBAgency\"><strong><em>Fanpage Facebook<\/em><\/strong><\/a> <\/span>\u0111\u1ec3 giao l\u01b0u, chia s\u1ebb ki\u1ebfn th\u1ee9c c\u00f9ng EDB nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi c\u00e1c c\u00f4ng ty ng\u00e0y c\u00e0ng chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb s\u1ea3n ph\u1ea9m sang ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00ec nh\u1eadn th\u1ee9c chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.\u00a0Ngo\u00e0i ra, kho\u1ea3ng\u00a074%\u00a0kh\u00e1ch h\u00e0ng ng\u00e0y nay mong \u0111\u1ee3i nhi\u1ec1u h\u01a1n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 c\u00e1ch h\u1ecd \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 m\u00f4i&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,18],"tags":[78,77],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts\/1644"}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":0,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/media\/1672"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}