{"id":1326,"date":"2022-04-05T21:25:28","date_gmt":"2022-04-05T14:25:28","guid":{"rendered":"https:\/\/truongphong.net\/?p=1326"},"modified":"2022-04-16T13:57:53","modified_gmt":"2022-04-16T06:57:53","slug":"cach-tao-meta-descripcion-hoan-hao-de-thu-hut","status":"publish","type":"post","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/","title":{"rendered":"C\u00e1ch t\u1ea1o meta descripcion ho\u00e0n h\u1ea3o \u0111\u1ec3 thu h\u00fat nh\u1ea5p chu\u1ed9t!"},"content":{"rendered":"<p>\u0110\u00e3 bao nhi\u00eau l\u1ea7n b\u1ea1n t\u1ef1 h\u1ecfi v\u1ec1 ch\u00eca kh\u00f3a \u0111\u1ec3 vi\u1ebft m\u1ed9t meta descripcion ho\u00e0n h\u1ea3o?<\/p>\n<p>V\u00e0 \u0111\u00f3 l\u00e0, cho d\u00f9 b\u1ea1n c\u00f3 quen thu\u1ed9c v\u1edbi SEO hay kh\u00f4ng, vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t meta descripcion h\u1ea5p d\u1eabn cho m\u1ed7i trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp h\u01a1n.<\/p>\n<p>Khi b\u1ea1n \u0111\u1ecdc xong b\u00e0i \u0111\u0103ng n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng r\u1ea5t r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch thi\u1ebft k\u1ebf th\u1ebb quan tr\u1ecdng n\u00e0y \u0111\u1ec3 l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t tuy\u00ean b\u1ed1 kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i trong k\u1ebft qu\u1ea3 c\u1ee7a Google.<\/p>\n<p>B\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch n\u00f3 n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf meta descripcion ho\u00e0n h\u1ea3o.<\/p>\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng bi\u1ebfn c\u00e1c meta descripcion c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t nam ch\u00e2m nh\u1ea5p chu\u1ed9t th\u1ef1c s\u1ef1 ch\u01b0a?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d5b296ed016\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5b296ed016\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Meta_descripcion_la_gi\" >Meta descripcion l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Copywriting\" >Copywriting<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Tai_sao_ban_can_lam_viec_tren_cac_meta_descripcion_cua_minh\" >T\u1ea1i sao b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c tr\u00ean c\u00e1c meta descripcion c\u1ee7a m\u00ecnh?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Nhung_su_khac_biet_giua_tieu_de_meta_va_meta_descripcion_la_gi\" >Nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ti\u00eau \u0111\u1ec1 meta v\u00e0 meta descripcion l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Do_dai\" >\u0110\u1ed9 d\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Muc_tieu\" >M\u1ee5c ti\u00eau<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Lam_the_nao_de_tao_mot_meta_descripcion_ly_tuong_Cac_buoc_thuc_hien_theo\" >L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t meta descripcion l\u00fd t\u01b0\u1edfng? C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n theo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Tranh_ket_thuc_bang_dau_cham_lung\" >Tr\u00e1nh k\u1ebft th\u00fac b\u1eb1ng d\u1ea5u ch\u1ea5m l\u1eedng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Cung_cap_cho_nguoi_dung_mot_ly_do_de_nhap_vao\" >Cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t l\u00fd do \u0111\u1ec3 nh\u1ea5p v\u00e0o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Thu_bieu_tuong_cam_xuc_va_doan_ma_chi_tiet\" >Th\u1eed bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u00e0 \u0111o\u1ea1n m\u00e3 chi ti\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Hay_chan_thanh_va_trung_thuc_voi_loi_hua_cua_ban\" >H\u00e3y ch\u00e2n th\u00e0nh v\u00e0 trung th\u1ef1c v\u1edbi l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Bao_gom_loi_keu_goi_hanh_dong\" >Bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Them_tu_khoa_vao_van_ban\" >Th\u00eam t\u1eeb kh\u00f3a v\u00e0o v\u0103n b\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Mo_ta_cho_moi_URL\" >M\u00f4 t\u1ea3 cho m\u1ed7i URL<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Ban_co_the_thay_doi_hoac_tao_van_ban_cua_nhan_nay_o_dau\" >B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i (ho\u1eb7c t\u1ea1o) v\u0103n b\u1ea3n c\u1ee7a nh\u00e3n n\u00e0y \u1edf \u0111\u00e2u?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cach-tao-meta-descripcion-hoan-hao-de-thu-hut\/#Dieu_gi_xay_ra_neu_ban_khong_viet_bat_ky_meta_descripcion_nao\" >\u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu b\u1ea1n kh\u00f4ng vi\u1ebft b\u1ea5t k\u1ef3 meta descripcion n\u00e0o?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"conceptos-previos-a-las-meta-descripciones\"><span class=\"ez-toc-section\" id=\"Meta_descripcion_la_gi\"><\/span>Meta descripcion l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ebb meta descripcion\u00a0l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng khi n\u00f3i \u0111\u1ebfn vi\u1ec7c thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n.\u0110\u00e2y l\u00e0 th\u00f4ng tin xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 c\u1ee7a Google v\u00e0 gi\u1ea3i th\u00edch nh\u1eefng g\u00ec ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd t\u00ecm th\u1ea5y tr\u00ean trang web c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd nh\u1ea5p v\u00e0o:<\/p>\n<figure id=\"attachment_1519\" aria-describedby=\"caption-attachment-1519\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1519\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/Capture-9-500x87.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 meta description-tren-google\" width=\"500\" height=\"87\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Capture-9-500x87.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Capture-9.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-1519\" class=\"wp-caption-text\">V\u00ed d\u1ee5 v\u1ec1 meta description tr\u00ean Google<\/figcaption><\/figure>\n<p>Meta descripcion l\u00e0 kh\u00f4ng gian m\u00e0 Google cung c\u1ea5p cho b\u1ea1n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a k\u1ebft qu\u1ea3, t\u1ee9c l\u00e0 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n<p>Nh\u00e3n n\u00e0y ph\u1ea3i h\u1ea5p d\u1eabn, ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1p \u1ee9ng m\u1ed9t lo\u1ea1t c\u00e1c nguy\u00ean t\u1eafc.<\/p>\n<p>Tr\u01b0\u1edbc khi xem ch\u00fang l\u00e0 g\u00ec \u0111\u1ec3 b\u1eaft \u0111\u1ea7u vi\u1ebft, b\u1ea1n c\u1ea7n bi\u1ebft m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u1ebb meta n\u00e0y: SEO,\u00a0copywriting\u00a0, t\u1eeb kh\u00f3a, serps, CTR &#8230;<\/p>\n<p>\u0110\u1eebng s\u1ee3, ch\u00fang \u0111\u01a1n gi\u1ea3n h\u01a1n ch\u00fang ta ngh\u0129!<\/p>\n<p>V\u00e0 n\u1ebfu b\u1ea1n \u0111\u00e3 ki\u1ec3m so\u00e1t ch\u00fang, b\u1ea1n c\u00f3 th\u1ec3 \u0111i th\u1eb3ng \u0111\u1ebfn \u0111i\u1ec3m ti\u1ebfp theo. C\u00e1c m\u1ea9u th\u00f4ng tin m\u00e0 ch\u00fang ta th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a trang cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ti\u00eau \u0111\u1ec1 meta v\u00e0 meta descripcion l\u00e0 hai th\u1ebb meta c\u01a1 b\u1ea3n. C\u00e1c k\u1ef9 thu\u1eadt m\u00e0 ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb m\u1ed9t trang trong k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (th\u01b0\u1eddng l\u00e0 Google) cho m\u1ed9t t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3.<\/p>\n<p>C\u00e1c k\u1ef9 thu\u1eadt n\u00e0y \u0111\u01b0\u1ee3c chia th\u00e0nh SEO Off page (nh\u1eadn c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n) v\u00e0 SEO On page (t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u00ean trang web c\u1ee7a m\u00ecnh). Th\u1ebb meta descripcion n\u1eb1m b\u00ean trong Trang. C\u00e1c kh\u00e1i ni\u1ec7m m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi \u0111\u00f3 t\u00ecm ki\u1ebfm ch\u00fang tr\u00ean Google ho\u1eb7c m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng th\u1ee9c \u0103n cho ch\u00f3, b\u1ea1n s\u1ebd mu\u1ed1n trang web c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 khi m\u1ed9t ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb \u0111\u00f3 ho\u1eb7c nh\u1eefng t\u1eeb t\u01b0\u01a1ng t\u1ef1 nh\u01b0 th\u1ee9c \u0103n cho ch\u00f3.<\/p>\n<p>Trong meta descripcion, b\u1ea1n ph\u1ea3i nh\u1eadp t\u1eeb kh\u00f3a \u0111\u00f3. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111i s\u00e2u v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1eeb kh\u00f3a, t\u00f4i m\u1eddi b\u1ea1n \u0111\u1ecdc b\u00e0i \u0111\u0103ng n\u00e0y v\u1ec1\u00a0<a href=\"https:\/\/es.semrush.com\/blog\/comprender-search-intend-intencion-busqueda\/\">m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm<\/a>. Danh s\u00e1ch k\u1ebft qu\u1ea3 m\u00e0 Google cung c\u1ea5p cho b\u1ea1n khi b\u1ea1n th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm.<\/p>\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 c\u00f3 nhi\u1ec1u lo\u1ea1i (video, h\u00ecnh \u1ea3nh, tin t\u1ee9c &#8230;), nh\u01b0ng m\u1ee5c ti\u00eau l\u00e0 gi\u1ed1ng nhau: xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean.<\/p>\n<p>\u0110o\u1ea1n m\u00e3 ho\u1eb7c k\u1ebft qu\u1ea3 th\u00f4ng th\u01b0\u1eddng ch\u1ee9a 3 ph\u1ea7n c\u01a1 b\u1ea3n kh\u00e1c nhau: ti\u00eau \u0111\u1ec1 meta, URL v\u00e0 meta descripcion.<\/p>\n<figure class=\"easyimage easyimage-side\">\n<figure id=\"attachment_1538\" aria-describedby=\"caption-attachment-1538\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1538\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/Capture-10-500x72.jpg\" alt=\"SERPs o Trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\" width=\"500\" height=\"72\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Capture-10-500x72.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Capture-10-768x111.jpg 768w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Capture-10.jpg 824w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-1538\" class=\"wp-caption-text\">SERPs o Trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/figcaption><\/figure><\/figure>\n<p>Ph\u1ea7n tr\u0103m s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t m\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn s\u1ed1 l\u1ea7n n\u00f3 xu\u1ea5t hi\u1ec7n trong SERPs.<\/p>\n<p>Chia s\u1ed1 l\u1ea7n nh\u1ea5p cho s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 nh\u00e2n n\u00f3 v\u1edbi m\u1ed9t tr\u0103m, ch\u00fang ta s\u1ebd c\u00f3\u00a0<a href=\"https:\/\/es.semrush.com\/blog\/mejorar-ctr-optimizar-snippets\/\">CTR<\/a>\u00a0.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra n\u00f3 trong t\u00e0i kho\u1ea3n Google Search Console c\u1ee7a m\u00ecnh, b\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ebfn ph\u1ea7n L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, ph\u00e2n t\u00edch t\u00ecm ki\u1ebfm.<\/p>\n<p>Meta descripcion c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n CTR trong k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<ul>\n<li>\n<h4 id=\"copywriting\"><span class=\"ez-toc-section\" id=\"Copywriting\"><\/span>Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>B\u00e0i vi\u1ebft thuy\u1ebft ph\u1ee5c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin ho\u1eb7c b\u00e1n h\u00e0ng.<\/p>\n<p>Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 vi\u1ebft m\u1ed9t th\u1ebb meta ho\u1eb7c th\u1ebb meta h\u1ea5p d\u1eabn m\u1eddi b\u1ea1n nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u1ea3i thi\u1ec7n CTR v\u00e0 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o web.<\/p>\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi nhau.<\/p>\n<p>Bi\u1ebft ch\u00fang s\u1ebd l\u00e0m cho b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u00e0m vi\u1ec7c tr\u00ean c\u00e1c m\u00f4 t\u1ea3 c\u1ee7a trang web c\u1ee7a b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/truongphong.net\/9-cach-de-khien-google-index-trang-web-ngay-lap-tuc\/\"><em>Xem th\u00eam: 9 c\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 khi\u1ebfn Google index trang web c\u1ee7a b\u1ea1n ngay l\u1eadp t\u1ee9c<\/em><\/a><\/p>\n<h2 id=\"\u00bfpor-qu\u00e9-necesitas-trabajar-tus-meta-descripciones\"><span class=\"ez-toc-section\" id=\"Tai_sao_ban_can_lam_viec_tren_cac_meta_descripcion_cua_minh\"><\/span>T\u1ea1i sao b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c tr\u00ean c\u00e1c meta descripcion c\u1ee7a m\u00ecnh?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o SEO tr\u00ean trang web c\u1ee7a m\u00ecnh ho\u1eb7c d\u1ef1 \u0111\u1ecbnh l\u00e0m nh\u01b0 v\u1eady, ch\u1eafc ch\u1eafn b\u1ea1n \u0111\u00e3 bi\u1ebft vi\u1ec7c n\u00f3 c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 xu\u1ea5t hi\u1ec7n trong c\u00e1c k\u1ebft qu\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean mong mu\u1ed1n \u0111\u00f3.<\/p>\n<p>V\u00ec v\u1eady, m\u1ed9t khi b\u1ea1n \u1edf \u0111\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t nam ch\u00e2m nh\u1ea5p chu\u1ed9t.<\/p>\n<p>\u0110\u00f3 ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: c\u00f3 m\u1ed9t v\u0103n b\u1ea3n h\u1ea5p d\u1eabn trong meta descripcion c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n kh\u00f4ng th\u1ec3 l\u00e3ng ph\u00ed c\u01a1 h\u1ed9i \u0111\u00f3 v\u1edbi nh\u1eefng v\u0103n b\u1ea3n kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p.<\/p>\n<p>H\u1ecd kh\u00f4ng th\u1ec3 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng th\u1edd \u01a1, b\u1ea1n ph\u1ea3i kh\u01a1i d\u1eady s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ecd mu\u1ed1n bi\u1ebft th\u00eam, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t \u0111\u00e3 mong \u0111\u1ee3i t\u1eeb l\u00e2u.<\/p>\n<p>H\u00e3y cho t\u00f4i bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00f3, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o trong s\u1ed1 hai k\u1ebft qu\u1ea3 n\u00e0y?<\/p>\n<figure id=\"attachment_1548\" aria-describedby=\"caption-attachment-1548\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1548\" src=\"http:\/\/truongphong.net\/wp-content\/uploads\/2022\/04\/Capture-11-500x211.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 2 th\u1ebb meta description\" width=\"500\" height=\"211\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Capture-11-500x211.jpg 500w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Capture-11-768x324.jpg 768w, https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-content\/uploads\/2022\/04\/Capture-11.jpg 774w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-1548\" class=\"wp-caption-text\">V\u00ed d\u1ee5 v\u1ec1 2 th\u1ebb meta description<\/figcaption><\/figure>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ebfn t\u1eeb Tarragona, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd nh\u1ea5p v\u00e0o c\u00e1i th\u1ee9 hai, b\u1edfi v\u00ec n\u00f3 cho b\u1ea1n nh\u1eefng l\u00fd do ch\u00ednh \u0111\u00e1ng, n\u00f3 cho b\u1ea1n bi\u1ebft v\u1ec1 nh\u1eefng \u01b0u \u0111i\u1ec3m, n\u00f3 gi\u1ea3i th\u00edch v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 nh\u1eefng g\u00ec n\u00f3 bao g\u1ed3m v\u00e0 n\u00f3 khuy\u1ebfn kh\u00edch b\u1ea1n nh\u1ea5p v\u00e0o.<\/p>\n<p>\u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c tr\u1edf th\u00e0nh k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, k\u00edch th\u00edch nh\u1ea5p chu\u1ed9t, l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t th\u00f4ng qua ti\u00eau \u0111\u1ec1 meta v\u00e0 meta descripcion \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u00e0 kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i.<\/p>\n<h2 id=\"pero,-\u00bfqu\u00e9-diferencia-hay-entre-meta-t\u00edtulo-y-meta-descripci\u00f3n\"><span class=\"ez-toc-section\" id=\"Nhung_su_khac_biet_giua_tieu_de_meta_va_meta_descripcion_la_gi\"><\/span>Nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ti\u00eau \u0111\u1ec1 meta v\u00e0 meta descripcion l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hai th\u1ebb xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: \u0111\u1ea7u ti\u00ean l\u00e0 ti\u00eau \u0111\u1ec1 meta ho\u1eb7c ti\u00eau \u0111\u1ec1 meta, ti\u1ebfp theo l\u00e0 URL v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 meta descripcion.<\/p>\n<p class=\"emphasis\">C\u00f9ng nhau, ch\u00fang t\u1ea1o th\u00e0nh \u0111o\u1ea1n m\u00e3.<\/p>\n<p>Hai nh\u00e3n n\u00e0y r\u1ea5t quan tr\u1ecdng, m\u1eb7c d\u00f9 ch\u00fang c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t:<\/p>\n<ul>\n<li>\n<h3 id=\"la-longitud\"><span class=\"ez-toc-section\" id=\"Do_dai\"><\/span>\u0110\u1ed9 d\u00e0i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Ti\u00eau \u0111\u1ec1 meta chi\u1ebfm m\u1ed9t d\u00f2ng duy nh\u1ea5t v\u00e0 ph\u1ea3i c\u00f3 t\u1ed1i \u0111a 65-70 k\u00fd t\u1ef1, trong khi meta descripcion c\u00f3 t\u1ed1i \u0111a 155-165, chi\u1ebfm t\u1ed1i \u0111a hai d\u00f2ng.<\/p>\n<p>Google t\u00ednh \u0111\u1ebfn pixel thay v\u00ec k\u00fd t\u1ef1: \u0111\u1ed1i v\u1edbi meta descripcion, \u0111\u1ed9 d\u00e0i l\u00fd t\u01b0\u1edfng s\u1ebd l\u00e0 t\u1eeb 430 \u0111\u1ebfn 920 pixel.<\/p>\n<p>V\u00e0o cu\u1ed1i n\u0103m 2017, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0y \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t th\u1eed nghi\u1ec7m cho ph\u00e9p meta descripcion d\u00e0i h\u01a1n, th\u1eadm ch\u00ed 300 k\u00fd t\u1ef1.<\/p>\n<p>V\u00e0i th\u00e1ng sau, anh ta quay tr\u1edf l\u1ea1i chi\u1ebfc 155 ban \u0111\u1ea7u, m\u1eb7c d\u00f9 anh ta lu\u00f4n th\u1eed nghi\u1ec7m.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng\u00a0c\u00f4ng c\u1ee5 n\u00e0y\u00a0l\u00e0m b\u1ed9 \u0111\u1ebfm k\u00fd t\u1ef1 \u0111\u1ec3 ki\u1ec3m tra xem \u0111o\u1ea1n m\u00e3 c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 tr\u00e1nh \u0111i qu\u00e1 xa.<\/p>\n<ul>\n<li>\n<h3 id=\"el-objetivo\"><span class=\"ez-toc-section\" id=\"Muc_tieu\"><\/span>M\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u00f3m t\u1eaft b\u1eb1ng c\u00e1ch n\u00f3i r\u1eb1ng ti\u00eau \u0111\u1ec1 meta h\u01b0\u1edbng \u0111\u1ebfn Google trong khi meta descripcion h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Trong khi y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u1ecbnh v\u1ecb SEO, th\u00ec y\u1ebfu t\u1ed1 th\u1ee9 hai kh\u00f4ng tr\u1ef1c ti\u1ebfp.<\/p>\n<p>B\u1ea3n th\u00e2n meta descripcion kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ecbnh v\u1ecb SEO, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR v\u00e0 CTR l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c.<\/p>\n<p>Do \u0111\u00f3, b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n th\u1ebb n\u00e0y, b\u1ea1n s\u1ebd c\u1ea3i thi\u1ec7n CTR v\u00e0 \u0111\u1ebfn l\u01b0\u1ee3t n\u00f3, v\u1ecb tr\u00ed c\u1ee7a trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea1n n\u00ean lu\u00f4n ngh\u0129 v\u1ec1 ng\u01b0\u1eddi d\u00f9ng khi vi\u1ebft c\u1ea3 hai th\u1ebb, m\u1eb7c d\u00f9 m\u00f4 t\u1ea3 cho ph\u00e9p b\u1ea1n linh ho\u1ea1t h\u01a1n ti\u00eau \u0111\u1ec1, v\u00ec n\u00f3 d\u00e0i h\u01a1n v\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i d\u00ednh v\u00e0o SEO v\u00e0 t\u1eeb kh\u00f3a.<\/p>\n<p>Ch\u00fang t\u00f4i th\u1ea5y n\u00f3 v\u1edbi m\u1ed9t v\u00ed d\u1ee5:<\/p>\n<p>Ti\u00eau \u0111\u1ec1 c\u1ee7a \u0111o\u1ea1n m\u00e3 n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho SEO, l\u00e0m cho n\u00f3 r\u1ea5t r\u00f5 r\u00e0ng n\u00ean \u0111\u1eb7t t\u1eeb kh\u00f3a n\u00e0o (\u201chu\u1ea5n luy\u1ec7n vi\u00ean c\u00e1 nh\u00e2n \u1edf Madrid\u201d).<\/p>\n<p>Tuy nhi\u00ean, m\u00f4 t\u1ea3 cho ch\u00fang t\u00f4i c\u01a1 h\u1ed9i \u0111\u1ec3 cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft h\u1ecd s\u1ebd t\u00ecm th\u1ea5y g\u00ec tr\u00ean web, m\u1eddi h\u1ecd tham gia.<\/p>\n<p>\u0110\u00f3 l\u00e0 trong meta descripcion, n\u01a1i b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng v\u0169 kh\u00ed c\u1ee7a copywriting \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng r\u1eb1ng b\u1ea1n l\u00e0 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, r\u1eb1ng b\u1ea1n x\u1ee9ng \u0111\u00e1ng nh\u1eadn \u0111\u01b0\u1ee3c nh\u1ea5p chu\u1ed9t \u0111\u00f3 \u1edf tr\u00ean ph\u1ea7n c\u00f2n l\u1ea1i.<\/p>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft l\u00fd do t\u1ea1i sao c\u1ea7n c\u00f3 m\u1ed9t meta descripcion t\u1ed1t, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1eaft tay v\u00e0o kinh doanh v\u1edbi m\u1ed9t s\u1ed1 m\u1eb9o v\u00e0 v\u00ed d\u1ee5 \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/truongphong.net\/thiet-ke-website-la-gi\/\"><em>Xem th\u00eam: Thi\u1ebft k\u1ebf website l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n<\/em><\/a><\/p>\n<h2 id=\"\u00bfc\u00f3mo-hacer-una-meta-descripci\u00f3n-ideal--pasos-a-seguir\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_tao_mot_meta_descripcion_ly_tuong_Cac_buoc_thuc_hien_theo\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t meta descripcion l\u00fd t\u01b0\u1edfng? C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n theo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ea7n t\u00ednh \u0111\u1ebfn \u0111\u1ec3 vi\u1ebft meta descripcion l\u00e0 l\u1eddi m\u1eddi nh\u1ea5p v\u00e0o li\u00ean k\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n<h3 id=\"evita-acabar-con-puntos-suspensivos\"><span class=\"ez-toc-section\" id=\"Tranh_ket_thuc_bang_dau_cham_lung\"><\/span>Tr\u00e1nh k\u1ebft th\u00fac b\u1eb1ng d\u1ea5u ch\u1ea5m l\u1eedng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 155 k\u00fd t\u1ef1 \u0111\u1ec3 tr\u00e1nh v\u0103n b\u1ea3n b\u1ecb c\u1eaft ra \u00edt nh\u1ea5t v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p nh\u1ea5t.<\/p>\n<p>Vu\u1ed1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n theo \u0111\u1ed9 d\u00e0i \u0111\u00f3 v\u00e0 n\u00f3i m\u1ecdi th\u1ee9 b\u1ea1n mu\u1ed1n c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p, nh\u01b0ng n\u00f3 ch\u1ec9 c\u1ea7n th\u1ef1c h\u00e0nh.<\/p>\n<p>M\u1ed9t ngo\u1ea1i l\u1ec7: \u0111\u00f4i khi b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch t\u1ea1o ra k\u1ef3 v\u1ecdng ho\u1eb7c kh\u01a1i d\u1eady s\u1ef1 t\u00f2 m\u00f2 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5, n\u01a1i h\u1ecd c\u1ed1 \u00fd c\u1eaft v\u0103n b\u1ea3n \u0111\u1ec3 khi\u1ebfn b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam:<\/p>\n<h3 id=\"dale-una-raz\u00f3n-al-usuario-para-que-haga-clic\"><span class=\"ez-toc-section\" id=\"Cung_cap_cho_nguoi_dung_mot_ly_do_de_nhap_vao\"><\/span>Cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t l\u00fd do \u0111\u1ec3 nh\u1ea5p v\u00e0o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ch\u1ecdn, b\u1ea1n s\u1ebd ph\u1ea3i cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh m\u1ed9t l\u00fd do ch\u00ednh \u0111\u00e1ng: thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, m\u1eddi h\u1ecd nh\u1ea5p v\u00e0o, cho h\u1ecd bi\u1ebft h\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec tr\u00ean trang web c\u1ee7a b\u1ea1n, t\u1ea1i sao h\u1ecd c\u1ea7n truy c\u1eadp, b\u1ea1n l\u00e0 ai. s\u1ebd \u0111\u1ec1 ngh\u1ecb anh ta.<\/p>\n<p>H\u00e3y s\u00fac t\u00edch v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ea3n sao ho\u1eb7c v\u0103n b\u1ea3n t\u1ed1t.<\/p>\n<p>Cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t d\u1ecbch v\u1ee5 hay m\u1ed9t b\u00e0i b\u00e1o, ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u1ed1t cho ai \u0111\u00f3: h\u00e3y n\u00f3i r\u00f5 n\u00f3 l\u00e0 g\u00ec.<\/p>\n<p>H\u00e3y coi m\u00f4 t\u1ea3 n\u00e0y nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n ph\u1ea3i b\u00e1n n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n<h3 id=\"prueba-los-emoticonos-y-los-rich-snippets\"><span class=\"ez-toc-section\" id=\"Thu_bieu_tuong_cam_xuc_va_doan_ma_chi_tiet\"><\/span>Th\u1eed bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u00e0 \u0111o\u1ea1n m\u00e3 chi ti\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u00eam bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u00e0o th\u1ebb meta c\u1ee7a m\u00ecnh, m\u1eb7c d\u00f9 Google c\u00f3 quy\u1ec1n hi\u1ec3n th\u1ecb ch\u00fang ho\u1eb7c kh\u00f4ng.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc \u1edf \u0111\u00e2y v\u1ec1 vi\u1ec7c\u00a0s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac\u00a0\u0111\u1ec3 t\u0103ng CTR.<\/p>\n<p>M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4e\/0a\/4e0acebb544215080c09c1fc7a1842dc\/descriptions-con-emojis.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4e\/0a\/4e0acebb544215080c09c1fc7a1842dc\/descriptions-con-emojis.jpg\" alt=\"C\u00e1ch t\u1ea1o m\u1ed9t Meta Description ho\u00e0n h\u1ea3o - Bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4e\/0a\/4e0acebb544215080c09c1fc7a1842dc\/descriptions-con-emojis.jpg\" \/><\/picture><\/figure>\n<p>M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 n\u1ed5i b\u1eadt trong k\u1ebft qu\u1ea3 l\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n m\u00e3 chi ti\u1ebft, m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng vi m\u00f4.<\/p>\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n cung c\u1ea5p th\u00f4ng tin cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1eb1ng k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1c, \u0111\u1ec3 ch\u00fang hi\u1ec3n th\u1ecb nh\u01b0 v\u1eady.<\/p>\n<p>Nh\u1eefng ng\u00f4i sao \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t l\u00e0 nh\u1eefng ng\u00f4i sao m\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn \u0111\u00e3 nh\u00ecn th\u1ea5y trong nhi\u1ec1u k\u1ebft qu\u1ea3 ho\u1eb7c danh s\u00e1ch.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u00e0 \u0111o\u1ea1n m\u00e3 chi ti\u1ebft c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n<p>H\u1ecd n\u1ed5i b\u1eadt, ph\u1ea3i kh\u00f4ng?<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c1\/3b\/c13b844ec2bf9b08a8a541d683c606d5\/emojis-en-meta-descripciones.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"ls-is-cached lazyloaded aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c1\/3b\/c13b844ec2bf9b08a8a541d683c606d5\/emojis-en-meta-descripciones.jpg\" alt=\"C\u00e1ch t\u1ea1o m\u1ed9t m\u00f4 t\u1ea3 meta ho\u00e0n h\u1ea3o - Bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c1\/3b\/c13b844ec2bf9b08a8a541d683c606d5\/emojis-en-meta-descripciones.jpg\" \/><\/picture><\/figure>\n<p>&nbsp;<\/p>\n<h3 id=\"s\u00e9-sincero-y-honesto-con-tu-promesa\"><span class=\"ez-toc-section\" id=\"Hay_chan_thanh_va_trung_thuc_voi_loi_hua_cua_ban\"><\/span>H\u00e3y ch\u00e2n th\u00e0nh v\u00e0 trung th\u1ef1c v\u1edbi l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e3y c\u1ea9n th\u1eadn v\u1edbi nh\u1eefng m\u00f4 t\u1ea3 c\u00f3 ch\u1ee9a nh\u1eefng l\u1eddi h\u1ee9a m\u00e0 sau n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n<p>N\u1ebfu trong m\u1ee5c ti\u00eau, b\u1ea1n n\u00f3i r\u1eb1ng b\u1ea1n s\u1ebd n\u00f3i v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp ho\u1eb7c \u0111\u01b0a ra l\u1eddi khuy\u00ean x v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3, h\u00e3y trung th\u1ef1c v\u00e0 r\u1eb1ng n\u1ed9i dung c\u1ee7a trang web \u0111\u00e1p \u1ee9ng nh\u1eefng g\u00ec b\u1ea1n h\u1ee9a.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111i qu\u00e1 gi\u1eadt g\u00e2n ho\u1eb7c kh\u00f4ng ch\u00e2n th\u00e0nh, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1ea5p chu\u1ed9t nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd nhanh ch\u00f3ng quay tr\u1edf l\u1ea1i n\u01a1i h\u1ecd \u0111\u1ebfn.<\/p>\n<p>Google s\u1ebd l\u01b0u \u00fd v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 c\u0169ng v\u1eady, h\u1ecd s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 tin t\u01b0\u1edfng b\u1ea1n m\u1ed9t l\u1ea7n n\u1eefa.<\/p>\n<h3 id=\"incluye-una-llamada-a-la-acci\u00f3n\"><span class=\"ez-toc-section\" id=\"Bao_gom_loi_keu_goi_hanh_dong\"><\/span>Bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 ng\u01b0\u1eddi d\u00f9ng \u1edf \u0111\u00f3, b\u1ea1n \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, h\u1ecd \u0111ang \u0111\u1ecdc meta descripcion c\u1ee7a b\u1ea1n, h\u1ecd bi\u1ebft b\u1ea1n c\u00f3 g\u00ec cho h\u1ecd.<\/p>\n<p>\u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i n\u00f3i cho anh \u1ea5y bi\u1ebft b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 g\u00ec, h\u00e3y n\u00f3i cho anh \u1ea5y bi\u1ebft anh \u1ea5y ph\u1ea3i l\u00e0m g\u00ec.<\/p>\n<p>Vi\u1ebft l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n \u1edf ph\u1ea7n m\u1ec7nh l\u1ec7nh v\u00e0 \u1edf cu\u1ed1i v\u0103n b\u1ea3n.<\/p>\n<p>Vi\u1ebft g\u00ec s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c: nh\u1eadp ngay b\u00e2y gi\u1edd, kh\u00e1m ph\u00e1 th\u00eam, \u0111\u1ecdc n\u00f3 trong b\u00e0i \u0111\u0103ng, ch\u1ecdn c\u1ee7a b\u1ea1n, v.v.<\/p>\n<p>\u1ede \u0111\u00e2y b\u1ea1n c\u00f3 m\u1ed9t v\u00ed d\u1ee5 trong \u0111\u00f3 m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi \u0111\u00f3 nh\u1eadp v\u00e0 \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu \u0111\u1ec3 y\u00eau c\u1ea7u b\u00e1o gi\u00e1:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/42\/6c\/426c4cb6ee135529a93a1bf06a4e9f77\/meta-cta-iso.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"ls-is-cached lazyloaded aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/42\/6c\/426c4cb6ee135529a93a1bf06a4e9f77\/meta-cta-iso.jpg\" alt=\"C\u00e1ch t\u1ea1o m\u00f4 t\u1ea3 meta ho\u00e0n h\u1ea3o - CTA trong th\u1ebb meta\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/42\/6c\/426c4cb6ee135529a93a1bf06a4e9f77\/meta-cta-iso.jpg\" \/><\/picture><\/figure>\n<h3 id=\"a\u00f1ade-la-keyword-en-el-texto\"><span class=\"ez-toc-section\" id=\"Them_tu_khoa_vao_van_ban\"><\/span>Th\u00eam t\u1eeb kh\u00f3a v\u00e0o v\u0103n b\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7c d\u00f9 b\u00e2y gi\u1edd b\u1ea1n bi\u1ebft r\u1eb1ng meta title l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh th\u1ef1c s\u1ef1 cho SEO, meta description c\u00f3 th\u1ec3 (v\u00e0 n\u00ean) bao g\u1ed3m c\u1ea3 t\u1eeb kh\u00f3a, \u1edf \u0111\u1ea7u c\u00e2u t\u1ed1t h\u01a1n l\u00e0 \u1edf cu\u1ed1i.<\/p>\n<p>N\u1ebfu t\u00ecm ki\u1ebfm ng\u01b0\u1eddi \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n, b\u1ea1n c\u0169ng s\u1ebd th\u1ea5y ng\u01b0\u1eddi \u0111\u00f3 \u0111\u01b0\u1ee3c in \u0111\u1eadm trong m\u00f4 t\u1ea3 c\u1ee7a m\u00ecnh, nh\u01b0 ch\u00fang ta th\u1ea5y \u1edf \u0111\u00e2y:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/71\/9a\/719ae530c157896ea7a77f0f30b22690\/meta-entrenamiento.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"ls-is-cached lazyloaded aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/71\/9a\/719ae530c157896ea7a77f0f30b22690\/meta-entrenamiento.jpg\" alt=\"C\u00e1ch t\u1ea1o m\u00f4 t\u1ea3 meta ho\u00e0n h\u1ea3o - T\u1eeb kh\u00f3a trong th\u1ebb meta\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/71\/9a\/719ae530c157896ea7a77f0f30b22690\/meta-entrenamiento.jpg\" \/><\/picture><\/figure>\n<p><a href=\"https:\/\/truongphong.net\/huong-dan-cac-phuong-phap-hay-nhat-seo-in-ecommerce\/\"><em>Xem th\u00eam: H\u01b0\u1edbng d\u1eabn SEO in ecommerce: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 SEO website b\u00e1n h\u00e0ng E-commerce<\/em><\/a><\/p>\n<h3 id=\"una-descripci\u00f3n-para-cada-url\"><span class=\"ez-toc-section\" id=\"Mo_ta_cho_moi_URL\"><\/span>M\u00f4 t\u1ea3 cho m\u1ed7i URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1ecb c\u00e1m d\u1ed7 \u0111\u1ec3 sao ch\u00e9p v\u00e0 d\u00e1n m\u00f4 t\u1ea3 tuy\u1ec7t v\u1eddi m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t trang web c\u00f3 nhi\u1ec1u trang s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u0110\u1eebng \u0111\u1ec3 b\u1ecb c\u00e1m d\u1ed7: c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng c\u00f3 m\u1ed9t meta descripcion \u0111\u1ed9c \u0111\u00e1o, c\u0169ng nh\u01b0 ch\u00fang x\u1ee9ng \u0111\u00e1ng c\u00f3 m\u1ed9t trang s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p>C\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u1edbn (nh\u01b0 b\u1ea1n s\u1ebd th\u1ea5y b\u00ean d\u01b0\u1edbi) c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n l\u00e0m nh\u01b0 v\u1eady do l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i trong ch\u00fang ta n\u00ean cung c\u1ea5p th\u00f4ng tin kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u1ecd mu\u1ed1n gh\u00e9 th\u0103m ch\u00fang t\u00f4i.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/48\/aa\/48aa47cbb62cbdcca71864ff5d84b4f1\/metas-sarenza.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"ls-is-cached lazyloaded aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/48\/aa\/48aa47cbb62cbdcca71864ff5d84b4f1\/metas-sarenza.jpg\" alt=\"C\u00e1ch t\u1ea1o m\u00f4 t\u1ea3 meta ho\u00e0n h\u1ea3o - M\u00f4 t\u1ea3 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/48\/aa\/48aa47cbb62cbdcca71864ff5d84b4f1\/metas-sarenza.jpg\" \/><\/picture><\/figure>\n<p>&nbsp;<\/p>\n<h2 id=\"\u00bfd\u00f3nde-puedes-cambiar-(o-crear)-el-texto-de-esta-etiqueta\"><span class=\"ez-toc-section\" id=\"Ban_co_the_thay_doi_hoac_tao_van_ban_cua_nhan_nay_o_dau\"><\/span>B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i (ho\u1eb7c t\u1ea1o) v\u0103n b\u1ea3n c\u1ee7a nh\u00e3n n\u00e0y \u1edf \u0111\u00e2u?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1c ph\u00edm \u0111\u1ec3 vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i m\u00f4 t\u1ea3 trang c\u1ee7a t\u00f4i trong Google?<\/p>\n<p>N\u00f3 r\u1ea5t \u0111\u01a1n gi\u1ea3n.<\/p>\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng WordPress, h\u00e3y c\u00e0i \u0111\u1eb7t m\u1ed9t plugin nh\u01b0\u00a0<a href=\"https:\/\/es.wordpress.org\/plugins\/wordpress-seo\/\" rel=\"nofollow\">SEO by Yoast<\/a>\u00a0v\u00e0 vi\u1ebft n\u00f3 tr\u00ean m\u1ed7i trang c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng g\u00ec quan tr\u1ecdng nh\u1ea5t (nh\u00e0, d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m ch\u00ednh, ch\u00fang t\u00f4i l\u00e0 ai, li\u00ean h\u1ec7 &#8230;).<\/p>\n<p>Chuy\u1ec3n \u0111\u1ebfn trang m\u00e0 b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i ho\u1eb7c t\u1ea1o meta descripcion.<\/p>\n<p>Khi plugin SEO by Yoast \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t, h\u1ed9p n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean trang \u0111\u1ec3 b\u1ea1n ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau:<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/37\/38\/3738703e1f0847d9d812b14a7c81c4e4\/metas-en-seo-yoast.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"ls-is-cached lazyloaded aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/37\/38\/3738703e1f0847d9d812b14a7c81c4e4\/metas-en-seo-yoast.jpg\" alt=\"C\u00e1ch t\u1ea1o m\u1ed9t m\u00f4 t\u1ea3 meta ho\u00e0n h\u1ea3o - Yoast SEO Metas\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/37\/38\/3738703e1f0847d9d812b14a7c81c4e4\/metas-en-seo-yoast.jpg\" \/><\/picture><\/figure>\n<p>&nbsp;<\/p>\n<p>B\u1ea1n ch\u1ec9 ph\u1ea3i ch\u1ecdn t\u1eeb kh\u00f3a cho trang \u0111\u00f3 v\u00e0 \u0111\u00e8n giao th\u00f4ng chuy\u1ec3n sang m\u00e0u xanh l\u1ee5c.<\/p>\n<p>B\u01b0\u1edbc n\u00e0y kh\u00f4ng c\u1ea7n thi\u1ebft, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n manh m\u1ed1i v\u1ec1 vi\u1ec7c li\u1ec7u c\u1ea3 hai th\u1ebb c\u00f3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a hay kh\u00f4ng.<\/p>\n<p>M\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf r\u1ea5t h\u1ee3p l\u1ec7 cho Yoast \u0111\u01b0\u1ee3c ch\u00ednh SEMrush cung c\u1ea5p v\u1edbi c\u00f4ng c\u1ee5 SEO Writing Assistant, h\u00e3y d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed v\u00e0 \u0111\u1ec3 b\u1ea3n th\u00e2n y\u00eau th\u00edch.<\/p>\n<p>Ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a CMS ho\u1eb7c n\u1ec1n t\u1ea3ng th\u01b0\u1eddng c\u0169ng c\u00f3 c\u00e1c plugin ho\u1eb7c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cho vi\u1ec7c n\u00e0y.<\/p>\n<p>Trong Prestashop, b\u1ea1n s\u1ebd ph\u1ea3i \u0111i t\u1edbi T\u00f9y ch\u1ecdn&gt; SEO + URL v\u00e0 vi\u1ebft v\u0103n b\u1ea3n nh\u00e3n c\u1ee7a b\u1ea1n v\u00e0o \u0111\u00f3:<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/50\/2c\/502c91dfe191a510f572cc2b619d91ab\/metas-en-prestashop.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\" ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/50\/2c\/502c91dfe191a510f572cc2b619d91ab\/metas-en-prestashop.jpg\" alt=\"C\u00e1ch t\u1ea1o m\u1ed9t m\u00f4 t\u1ea3 meta ho\u00e0n h\u1ea3o - Th\u1ebb meta trong Prestashop\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/50\/2c\/502c91dfe191a510f572cc2b619d91ab\/metas-en-prestashop.jpg\" \/><\/picture><\/figure>\n<h3 id=\"\u00bfqu\u00e9-pasa-si-no-redactas-ninguna-meta-descripci\u00f3n\"><span class=\"ez-toc-section\" id=\"Dieu_gi_xay_ra_neu_ban_khong_viet_bat_ky_meta_descripcion_nao\"><\/span>\u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu b\u1ea1n kh\u00f4ng vi\u1ebft b\u1ea5t k\u1ef3 meta descripcion n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra l\u00e0 Google (ho\u1eb7c b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0o) s\u1ebd ch\u1ecdn cho b\u1ea1n v\u0103n b\u1ea3n n\u00e0o s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed quan tr\u1ecdng \u0111\u00f3.<\/p>\n<p class=\"emphasis\">Th\u00f4ng th\u01b0\u1eddng, n\u00f3 s\u1ebd l\u1ea5y c\u1ee5m t\u1eeb \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong URL ho\u1eb7c trang \u0111\u00f3 tr\u00ean trang web c\u1ee7a b\u1ea1n, b\u1ea5t k\u1ec3 \u0111\u00f3 l\u00e0 g\u00ec.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<p>V\u00e0 \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra v\u1edbi meta descripcion: b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft n\u00f3, l\u00e0m theo t\u1ea5t c\u1ea3 c\u00e1c m\u1eb9o n\u00e0y v\u00e0 Google quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t m\u1ed9t v\u0103n b\u1ea3n kh\u00e1c.<\/p>\n<p>T\u1ea1i sao?<\/p>\n<p>Ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 bi\u1ebft ch\u1eafc ch\u1eafn.<\/p>\n<p>M\u1ed9t trong nh\u1eefng (nhi\u1ec1u) b\u00ed \u1ea9n c\u1ee7a Google.<\/p>\n<p>Nh\u1eefng g\u00ec ch\u00fang t\u00f4i bi\u1ebft l\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 m\u1ea5t b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a th\u1ebb n\u00e0y v\u00e0 thay v\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1ee9.<\/p>\n<p>H\u00e3y cho t\u00f4i bi\u1ebft trong ph\u1ea7n nh\u1eadn x\u00e9t b\u1ea1n ngh\u0129 g\u00ec v\u1ec1 th\u1ebb n\u00e0y v\u00e0 n\u1ebfu b\u1ea1n \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a th\u1ebb n\u00e0y cho c\u00e1c trang web ch\u00ednh c\u1ee7a m\u00ecnh.<\/p>\n<div>\n<div class=\"sc-bdvvtL coJbwx sc-jivBlf fuDkC\" data-test=\"ebooks-promo-widget\">H\u00e3y cho t\u00f4i bi\u1ebft n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 b\u00ed m\u1eadt n\u00e0o v\u1ec1 c\u00e1ch t\u1ea1o m\u1ed9t meta descripcion th\u00e0nh c\u00f4ng. M\u1ecdi \u00fd t\u01b0\u1edfng ho\u1eb7c \u0111\u1ec1 xu\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n nhi\u1ec1u h\u01a1n!<\/div>\n<div data-test=\"ebooks-promo-widget\">B\u1ea1n c\u00f3 th\u1ec3m tham kh\u1ea3o c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a <a href=\"https:\/\/truongphong.net\/dich-vu\/\"><strong>EDB Agency<\/strong><\/a> t\u1ea1i \u0111\u00e2y.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e3 bao nhi\u00eau l\u1ea7n b\u1ea1n t\u1ef1 h\u1ecfi v\u1ec1 ch\u00eca kh\u00f3a \u0111\u1ec3 vi\u1ebft m\u1ed9t meta descripcion ho\u00e0n h\u1ea3o? V\u00e0 \u0111\u00f3 l\u00e0, cho d\u00f9 b\u1ea1n c\u00f3 quen thu\u1ed9c v\u1edbi SEO hay kh\u00f4ng, vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t meta descripcion h\u1ea5p d\u1eabn cho m\u1ed7i trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[41,18],"tags":[66,65],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts\/1326"}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":0,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts\/1326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/media\/1331"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/categories?post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/tags?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}