{"id":1284,"date":"2022-04-04T22:00:57","date_gmt":"2022-04-04T15:00:57","guid":{"rendered":"https:\/\/truongphong.net\/?p=1284"},"modified":"2022-04-26T16:47:18","modified_gmt":"2022-04-26T09:47:18","slug":"cap-nhat-thong-tin-moi-nhat-ve-google-shopping-2022","status":"publish","type":"post","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/cap-nhat-thong-tin-moi-nhat-ve-google-shopping-2022\/","title":{"rendered":"C\u1eadp nh\u1eadp th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google Shopping 2022"},"content":{"rendered":"

Google Shopping Ads r\u1ea5t tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp chuy\u1ec3n \u0111\u1ed5i. Hi\u1ec7n nay Google t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o v\u00e0 hi\u1ec3n th\u1ecb nh\u1eefng qu\u1ea3ng c\u00e1o mua s\u1eafm cho \u0111\u00fang ng\u01b0\u1eddi. Nh\u01b0ng s\u1ef1 t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd kh\u00f4ng c\u00f3 nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi nh\u1eefng g\u00ec hi\u1ec3n th\u1ecb \u1edf \u0111\u00e2u.V\u00ec v\u1eady, trong h\u01b0\u1edbng d\u1eabn d\u01b0\u1edbi \u0111\u00e2y, t\u00f4i s\u1ebd ch\u1ec9 cho b\u1ea1n c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y l\u1ea1i m\u1ed9t s\u1ed1 quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi Google Shopping Ads c\u1ee7a m\u00ecnh.<\/p>\n

T\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ecdi th\u1ee9 t\u1eeb thi\u1ebft l\u1eadp \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a v\u00e0 chia s\u1ebb c\u00e1c t\u00e0i nguy\u00ean b\u1ed5 sung cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ec9nh chi\u1ebfn d\u1ecbch mua s\u1eafm c\u1ee7a m\u00ecnh h\u01a1n n\u1eefa.<\/p>\n

B\u1eaft \u0111\u1ea7u n\u00e0o!<\/p>\n

Google Mua s\u1eafm l\u00e0 g\u00ec?<\/h2>\n

Google Shopping l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mua s\u1eafm so s\u00e1nh, l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm theo c\u00e1ch tr\u1ef1c quan h\u1ea5p d\u1eabn. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu ai \u0111\u00f3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n b\u00e1n, Google s\u1ebd hi\u1ec3n th\u1ecb Qu\u1ea3ng c\u00e1o mua s\u1eafm c\u00f3 li\u00ean quan cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, Google s\u1ebd \u0111\u01b0a h\u1ecd \u0111\u1ebfn ngay trang s\u1ea3n ph\u1ea9m.<\/p>\n

\"Google
Google Shopping d\u1eabn \u0111\u1ea7u tr\u00ean Google<\/figcaption><\/figure>\n

H\u00ecnh \u1ea3nh tr\u00ean hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 Qu\u1ea3ng c\u00e1o danh s\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c PLA) cho truy v\u1ea5n t\u00ecm ki\u1ebfm \u201cjordan one white\u201d tr\u00ean \u0111\u1ea7u trang.<\/p>\n

M\u1ed7i qu\u1ea3ng c\u00e1o Google Shopping bao g\u1ed3m m\u1ed9t h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, t\u00ean c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb v\u00e0 \u0111\u00f4i khi m\u1ed9t s\u1ed1 th\u00f4ng tin d\u00e0nh ri\u00eang cho nh\u00e0 b\u00e1n l\u1ebb nh\u01b0 chi ph\u00ed v\u1eadn chuy\u1ec3n ho\u1eb7c \u0111\u00e1nh gi\u00e1.<\/p>\n

Google Shopping hi\u1ec7n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u1edf h\u01a1n 40 qu\u1ed1c gia. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 mua s\u1eafm so s\u00e1nh duy nh\u1ea5t nh\u01b0ng n\u00f3 hi\u1ec7n l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay.<\/p>\n

Xem th\u00eam: 9 c\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 khi\u1ebfn Google index trang web c\u1ee7a b\u1ea1n ngay l\u1eadp t\u1ee9c<\/em><\/a><\/p><\/blockquote>\n

T\u1ea1i sao b\u1ea1n n\u00ean s\u1eed d\u1ee5ng Google Shopping Ads?<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean Google. V\u00ec v\u1eady, qu\u1ea3ng c\u00e1o tr\u00ean Google cho ph\u00e9p b\u1ea1n \u0111\u1ebfn ngay n\u01a1i c\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e0y, c\u00f3 Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean v\u0103n b\u1ea3n, n\u01a1i b\u1ea1n ph\u1ea3i vi\u1ebft b\u1ea3n sao qu\u1ea3ng c\u00e1o v\u00e0 th\u00eam t\u1eeb kh\u00f3a theo c\u00e1ch th\u1ee7 c\u00f4ng.<\/p>\n

Nh\u01b0ng c\u0169ng c\u00f3 Google Shopping Ads, n\u01a1i Google th\u1ef1c hi\u1ec7n r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c n\u00e0y cho b\u1ea1n. C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a n\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u1ea5y d\u1eef li\u1ec7u t\u1eeb c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, t\u1ea1o qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 \u0111\u1ed1i s\u00e1nh ch\u00fang v\u1edbi c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan.<\/p>\n

M\u1eb7c d\u00f9 Ban \u0111\u1ea7u, Google Shopping Ads c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n (\u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ecdi th\u1ee9), nh\u01b0ng v\u1ec1 sau, ch\u00fang \u0111\u00f2i s\u1ebd d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng h\u01a1n nhi\u1ec1u.<\/p>\n

\u0110\u00e2y l\u00e0 l\u00fd do ch\u00ednh t\u1ea1i sao t\u00f4i khuy\u00ean c\u00e1c c\u1eeda h\u00e0ng n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi Google Shopping. C\u00f3 \u00edt sai s\u00f3t h\u01a1n so v\u1edbi Google Search, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u00edt c\u00f3 kh\u1ea3 n\u0103ng ti\u00eau h\u1ebft ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 hi\u1ec3n th\u1ecb.<\/p>\n

L\u00fd do 1: C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 x\u1ebfp h\u1ea1ng tr\u00ean \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google<\/h3>\n

M\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa Google Shopping Ads v\u00e0 Google Search Ads l\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/p>\n

Ki\u1ec3m tra \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111i\u1ec3n h\u00ecnh c\u1ee7a Google n\u00e0y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n \u0111i\u1ec1u g\u00ec \u0111ang x\u1ea3y ra:<\/p>\n

\"
K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google<\/figcaption><\/figure>\n

Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, kh\u00f4ng c\u00f2n nhi\u1ec1u ch\u1ed7 cho c\u00e1c k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n

V\u00e0 Google Ads Search c\u0169ng \u0111ang b\u1ecb \u0111\u1ea9y s\u00e2u h\u01a1n xu\u1ed1ng\u00a0 gi\u1eefa trang.<\/p>\n

Google Shopping Ads c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00ec \u0111\u1ecbnh d\u1ea1ng tr\u1ef1c quan c\u1ee7a ch\u00fang thu h\u00fat h\u1ea7u h\u1ebft c\u00e1c l\u1ea7n nh\u1ea5p.<\/p>\n

Nhi\u1ec1u nh\u1ea5p chu\u1ed9t h\u01a1n c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n cho Google, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 v\u1ebb hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n

Ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb chuy\u1ec3n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o t\u1eeb Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm sang Qu\u1ea3ng c\u00e1o mua s\u1eafm. Theo nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Merkle, chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u00ean Google Shopping \u0111\u00e3 t\u0103ng 38% so v\u1edbi n\u0103m ngo\u00e1i, trong khi gi\u1ea3m 12% cho Google Ads Search.<\/p>\n

\"Chi
Chi ti\u00eau c\u1ee7a Google theo \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o 2019 – ngu\u1ed3n<\/a><\/figcaption><\/figure>\n

Google Mua s\u1eafm hi\u1ec7n chi\u1ebfm 65% cho t\u1ea5t c\u1ea3 c\u00e1c l\u1ea7n nh\u1ea5p v\u00e0o Google Ads v\u00e0 89% cho c\u00e1c l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Google c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n

Qu\u1ea3ng c\u00e1o mua s\u1eafm c\u0169ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n trong c\u00f9ng th\u1eddi k\u1ef3, mang l\u1ea1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o doanh thu tr\u00ean m\u1ed7i nh\u1ea5p chu\u1ed9t nhi\u1ec1u h\u01a1n 12% so v\u1edbi Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n cho c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

L\u00fd do 2: Show so v\u1edbi Tell<\/h3>\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm mua gi\u00e0y Nike Air Max m\u1edbi, b\u1ea1n mu\u1ed1n nh\u1ea5p v\u00e0o Google Ads Search c\u1ee7a Nike hay m\u1ed9t trong c\u00e1c Google Shopping Ads?<\/p>\n

\"Google
Google Shopping Ads v\u1edbi Google Search Ads<\/figcaption><\/figure>\n

M\u1eb7c d\u00f9 Nike \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t v\u1edbi Google Ads Search, nh\u01b0ng n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. Google Shopping Ads hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf. V\u00e0 n\u1ebfu m\u1ed9t trong s\u1ed1 ch\u00fang ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, th\u00ec kh\u1ea3 n\u0103ng cao l\u00e0 b\u1ea1n s\u1ebd nh\u1ea5p v\u00e0o m\u1ed9t trong s\u1ed1 ch\u00fang.<\/p>\n

Nh\u1eefng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m n\u00e0y c\u0169ng c\u00f3 th\u1ec3 h\u1eefu \u00edch khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1eafc ch\u1eafn ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau, m\u1eabu m\u00e3, m\u00e0u s\u1eafc, gi\u00e1 c\u1ea3, c\u0169ng nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mua ch\u00fang.<\/p>\n

Xem th\u00eam: H\u01b0\u1edbng d\u1eabn SEO in ecommerce: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 SEO website b\u00e1n h\u00e0ng E-commerce<\/em><\/a><\/p><\/blockquote>\n

L\u00fd do 3: \u00dd \u0111\u1ecbnh so v\u1edbi s\u1ef1 gi\u00e1n \u0111o\u1ea1n<\/h3>\n

Trong ph\u1ea7n l\u1edbn l\u1ecbch s\u1eed c\u1ee7a n\u00f3, qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1ef1 gi\u00e1n \u0111o\u1ea1n. C\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang l\u00e0m m\u1ed9t vi\u1ec7c kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 xem video YouTube, khi qu\u1ea3ng c\u00e1o video b\u1eadt l\u00ean:<\/p>\n

\"Qu\u1ea3ng
Qu\u1ea3ng c\u00e1o Youtube c\u1ee7a n\u1ec7m Purple<\/figcaption><\/figure>\n

Khi qu\u1ea3ng c\u00e1o n\u00e0y c\u1ee7a Purple xu\u1ea5t hi\u1ec7n, t\u00f4i kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua m\u1ed9t t\u1ea5m n\u1ec7m m\u1edbi. Nh\u01b0ng t\u00f4i c\u00f3 th\u1ec3 \u1edf m\u1ed9t th\u1eddi \u0111i\u1ec3m sau \u0111\u00f3, qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd gi\u00fap h\u1ecd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean khi t\u00f4i l\u00e0m v\u1eady.<\/p>\n

So s\u00e1nh qu\u1ea3ng c\u00e1o \u0111\u00f3 v\u1edbi Google Shopping Ads d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch. C\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb khi m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p.<\/p>\n

N\u1ebfu t\u00f4i \u0111ang t\u00ecm ki\u1ebfm \u201cNike Air Max 270\u201d, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1ec1 lo\u1ea1i gi\u00e0y ch\u00ednh x\u00e1c \u0111\u00f3:<\/p>\n

\"Google
Google Shopping Ads tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/figcaption><\/figure>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n r\u1ea5t nhi\u1ec1u. \u0110i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong chi ph\u00ed c\u1ee7a m\u1ed9t l\u1ea7n nh\u1ea5p v\u00e0o m\u1ed9t trong nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u00f3. M\u1ed9t l\u01b0\u1ee3t xem Qu\u1ea3ng c\u00e1o tr\u00ean YouTube c\u00f3 th\u1ec3 t\u1ed1n v\u00e0i xu, trong khi m\u1ed9t l\u1ea7n nh\u1ea5p v\u00e0o Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ed1n g\u1ea5p 10 l\u1ea7n.<\/p>\n

N\u1ebfu t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn b\u1ea1n quan t\u00e2m, h\u00e3y xem c\u00e1ch Google Shopping th\u1ef1c s\u1ef1 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Google Mua s\u1eafm ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn tr\u01b0\u1edbc \u0111\u00e2y, Google Shopping Ads<\/strong><\/a> r\u1ea5t kh\u00e1c v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng so v\u1edbi Google Ads Search th\u00f4ng th\u01b0\u1eddng.<\/p>\n

\u0110\u1ea7u ti\u00ean, c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google x\u1eed l\u00fd m\u1ed9t t\u1ec7p \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m (s\u1ebd n\u00f3i th\u00eam v\u1ec1 ph\u1ea7n n\u00e0y sau) ch\u1ee9a t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng b\u1ea1n (nh\u1eefng th\u1ee9 nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh, gi\u00e1, v.v.).<\/p>\n

Google s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 \u0111\u1ed1i s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan c\u0169ng nh\u01b0 \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ea5y Google Shopping Ads c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd, hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 v\u00e0 th\u00f4ng tin b\u1ed5 sung (ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e0i \u0111\u00e1nh gi\u00e1).<\/p>\n

N\u1ebfu ai \u0111\u00f3 th\u00edch nh\u1eefng g\u00ec h\u1ecd nh\u00ecn th\u1ea5y, h\u1ecd s\u1ebd nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0a h\u1ecd \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ed5i l\u1ea1i, Google t\u00ednh ph\u00ed b\u1ea1n cho l\u1ea7n nh\u1ea5p \u0111\u00f3.<\/p>\n

H\u00e3y \u0111\u1ec3 t\u00f4i ch\u1ec9 cho b\u1ea1n m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n. B\u1ea1n b\u00e1n ph\u1ee5 ki\u1ec7n \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 kh\u1edfi ch\u1ea1y Chi\u1ebfn d\u1ecbch mua s\u1eafm \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

    \n
  1. B\u1ea1n cung c\u1ea5p cho Google d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m<\/li>\n
  2. Ai \u0111\u00f3 t\u00ecm ki\u1ebfm \u201cb\u1ed9 s\u1ea1c kh\u00f4ng d\u00e2y iPhone 11\u201d tr\u00ean Google<\/li>\n
  3. C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google ch\u1ecdn b\u1ed9 s\u1ea1c kh\u00f4ng d\u00e2y t\u01b0\u01a1ng th\u00edch v\u1edbi iPhone 11 t\u1eeb c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, t\u1ea1o Qu\u1ea3ng c\u00e1o mua s\u1eafm cho b\u1ed9 s\u1ea1c \u0111\u00f3 v\u00e0 hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f9ng v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c<\/li>\n
  4. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u1ea5y qu\u1ea3ng c\u00e1o v\u00e0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/li>\n
  5. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n
  6. Google t\u00ednh ph\u00ed b\u1ea1n cho l\u1ea7n nh\u1ea5p chu\u1ed9t<\/li>\n<\/ol>\n

    Chi ph\u00ed cho Qu\u1ea3ng c\u00e1o mua s\u1eafm c\u1ee7a Google l\u00e0 bao nhi\u00eau?<\/h2>\n

    T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google Ads Search, b\u1ea1n tr\u1ea3 ti\u1ec1n m\u1ed7i khi ai \u0111\u00f3 nh\u1ea5p v\u00e0o m\u1ed9t trong c\u00e1c Google Shopping Ads c\u1ee7a b\u1ea1n.<\/p>\n

    H\u00e3y xem x\u00e9t chi ph\u00ed \u0111i\u1ec3n h\u00ecnh c\u1ee7a nh\u1eefng l\u1ea7n nh\u1ea5p n\u00e0y.<\/p>\n

    \"CPC
    CPC trung b\u00ecnh cho m\u1ed7i niche tr\u00ean Google Shopping – ngu\u1ed3n<\/a><\/figcaption><\/figure>\n

    H\u00ecnh \u1ea3nh \u1edf tr\u00ean cho th\u1ea5y Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) trung b\u00ecnh c\u1ee7a Google Shopping cho t\u1eebng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch kh\u00e1c nhau.<\/p>\n

    Nh\u00ecn chung, CPC trung b\u00ecnh l\u00e0 0,66 \u0111\u00f4 la, cao h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi m\u1ee9c trung b\u00ecnh c\u1ee7a Google Ads l\u00e0 1,16 \u0111\u00f4 la cho c\u00e1c c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

    M\u1eb7c d\u00f9 chi ph\u00ed nh\u1ea5p chu\u1ed9t \u00edt h\u01a1n nhi\u1ec1u, nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh c\u1ee7a Google Shopping (1,91%) c\u0169ng th\u1ea5p h\u01a1n m\u1ee9c trung b\u00ecnh c\u1ee7a Google Ads cho ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (2,81%).<\/p>\n

    Do s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o Google Shopping Ads r\u1ebb h\u01a1n, n\u00ean Gi\u00e1 m\u1ed7i h\u00e0nh \u0111\u1ed9ng (CPA) c\u0169ng th\u1ea5p h\u01a1n, 38,87$, so v\u1edbi 45,27$ cho t\u1ea5t c\u1ea3 c\u00e1c l\u1ea7n nh\u1ea5p v\u00e0o Google Ads<\/a>.<\/p>\n

    M\u1eb7c d\u00f9 nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y \u1edf \u0111\u00e2y hi\u1ec3n th\u1ecb m\u1ee9c trung b\u00ecnh cho Google Mua s\u1eafm, nh\u01b0ng hi\u1ec7u su\u1ea5t TH\u1ef0C S\u1ef0 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Mua s\u1eafm n\u1eb1m trong tay b\u1ea1n.<\/p>\n

    Ngo\u00e0i ra, chi\u1ebfn d\u1ecbch Google Shopping c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng k\u00e9m h\u01a1n so v\u1edbi Google Ads Search th\u00f4ng th\u01b0\u1eddng, nh\u01b0ng v\u1edbi nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p, v\u1eabn c\u00f2n nhi\u1ec1u ch\u1ed7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Google Shopping Ads r\u1ea5t tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp chuy\u1ec3n \u0111\u1ed5i. Hi\u1ec7n nay Google t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o v\u00e0 hi\u1ec3n th\u1ecb nh\u1eefng qu\u1ea3ng c\u00e1o mua s\u1eafm cho \u0111\u00fang ng\u01b0\u1eddi. Nh\u01b0ng s\u1ef1 t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c…<\/p>\n","protected":false},"author":7,"featured_media":1294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[41,18],"tags":[60,61,59],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts\/1284"}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/comments?post=1284"}],"version-history":[{"count":0,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/posts\/1284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/media\/1294"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/media?parent=1284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/categories?post=1284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency1\/wp-json\/wp\/v2\/tags?post=1284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}