{"id":1705,"date":"2022-12-12T21:55:41","date_gmt":"2022-12-12T14:55:41","guid":{"rendered":"https:\/\/agency.themevivu.net\/?p=1705"},"modified":"2022-12-12T21:55:41","modified_gmt":"2022-12-12T14:55:41","slug":"what-are-keywords-how-to-use-them-for-seo","status":"publish","type":"post","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/what-are-keywords-how-to-use-them-for-seo\/","title":{"rendered":"What Are Keywords? How to Use Them for SEO"},"content":{"rendered":"<div class=\"intro-txt\">Keywords are the words and phrases that people type into search engines\u00a0to find what they\u2019re looking for.<\/div>\n<p>For example, if you were looking to buy a new jacket, you might type something like \u201cmens leather jacket\u201d into Google. Even though that phrase consists of more than one word, it\u2019s still a keyword.<\/p>\n<p>Of course, nobody outside of the SEO industry tends to use this terminology. Most people would call them Google searches or queries. Just know that keywords are synonymous with both of these things.<\/p>\n<div id=\"why-keywords-are-important\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"Why are keywords important?\" data-section=\"why-keywords-are-important\">\n<h2><span id=\"Why_are_keywords_important\">Why are keywords important?<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Keywords are important because your website can show up when people type them into search engines.<\/p>\n<p>For example, if you Google \u201chow to do SEO,\u201d we appear at the\u00a0top:<\/p>\n<p>Because this keyword gets an estimated 1,700 monthly searches in the US, showing up at\u00a0the top of Google<\/p>\n<div id=\"how-to-appear-in-google-for-keywords\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"How to appear in Google for keywords\" data-section=\"how-to-appear-in-google-for-keywords\">\n<h2><span id=\"How_to_appear_in_Google_for_keywords\">How to appear in Google for keywords<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Showing up at the top of Google for a relevant keyword might send lots of traffic your way, but how do you do\u00a0that?<\/p>\n<p>sends many visitors our way. In fact, we\u2019ve had over 900 visits from this keyword in the last\u00a0month.<\/p>\n<h3 id=\"ppc\"><span id=\"Pay-per-click_PPC\">Pay-per-click (PPC)<\/span><\/h3>\n<p>PPC is where you pay Google to show your web page in the results for specific keywords. For example, if you sell email marketing software, you could bid on that term and appear at the top of Google\u2019s search results when people search for\u00a0it.<\/p>\n<p>That\u2019s what Campaign Monitor does.<\/p>\n<p>This is known as\u00a0PPC (Pay Per Click) advertising. Google has a platform where you can choose keywords to bid on. Google then displays your ad in the search results. Every time someone clicks that ad and lands on your website, Google charges you\u00a0money.<\/p>\n<p>You can tell paid results apart from organic (non-paid) results because they\u2019re marked as\u00a0ads.<\/p>\n<h3 id=\"seo\"><span id=\"Search_Engine_Optimization_SEO\">Search Engine Optimization (SEO)<\/span><\/h3>\n<p>SEO is the process of optimizing your web pages to rank in Google\u2019s organic results. And Google\u2019s job is to rank the best, most relevant results for every search query.<\/p>\n<p>If Google deems your page the \u201cbest\u201d result for the right terms, you\u2019ll get a consistent stream of \u2018free\u2019 visits to your website.<\/p>\n<p>For example, the Ahrefs blog gets an estimated 383,000 organic visits from Google every\u00a0month.<\/p>\n<p>Given that we sell SEO tools, all of these keywords send potential customers our way and contribute to our bottom line.<\/p>\n<div id=\"how-to-find-keywords\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"How to find keywords\" data-section=\"how-to-find-keywords\">\n<h2><span id=\"How_to_find_keywords\">How to find keywords<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Most people have some idea of the keywords they want to rank for in Google. But it\u2019s impossible to know everything people search for. That\u2019s why it pays to do some research to find more keyword ideas.<\/p>\n<p>There are many ways to do this, but the easiest method is to use a keyword research tool.<\/p>\n<p>Most of these tools work in the same way. You enter a few broad keywords related to your industry called seed keywords, and the tool kicks back some related keyword ideas.<\/p>\n<p>For example, say that you sell headphones online. Your seed keywords might be \u201cheadphones,\u201d \u201cearbuds,\u201d \u201cearphones,\u201d and \u201cbeats.\u201d<\/p>\n<p>Let\u2019s pop those into Ahrefs\u2019\u00a0Keywords Explorer, then take a look at one of the keyword ideas reports.<\/p>\n<p>Right away, we see over two million\u00a0related keyword ideas complete with monthly search volumes, the average cost per click (CPC) for paid ads,\u00a0and tons of other SEO metrics.<\/p>\n<div id=\"how-to-choose-keywords\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"How to choose keywords\" data-section=\"how-to-choose-keywords\">\n<h2><span id=\"How_to_choose_keywords\">How to choose keywords<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Nobody can rank for every keyword, and nobody can bid on every keyword. For that reason, it\u2019s important to choose your battles wisely. Let\u2019s look at a few keyword metrics and attributes to help you choose the best\u00a0ones.<\/p>\n<p>Does that mean it\u2019s better to rank for \u201chow to post on instagram\u201d than \u201chow to get backlinks?\u201d\u00a0Not always. There\u2019s no point ranking for that first keyword if you sell SEO software like us. It might bring lots of visitors, but none of them are likely to buy what we\u00a0sell.<\/p>\n<p>You need to find keywords that bear some relevance to what your business does, then judge them relatively.<\/p>\n<p>For example, there are 2,200 searches for \u201cSEO tips\u201d every month vs. 350 for \u201cimage seo.\u201d<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1705&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;How useful was this post? post&quot;,&quot;legend&quot;:&quot;How useful was this post? 5\\\/5 - (1 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;width&quot;:&quot;122.5&quot;,&quot;_legend&quot;:&quot;How useful was this post? {score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 122.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n        \n\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            How useful was this post? 5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are the words and phrases that people type into search engines\u00a0to find what they\u2019re looking for. For example, if you were looking to buy a new jacket, you might type something like \u201cmens leather jacket\u201d into Google. Even though that phrase consists of more than one word, it\u2019s still a keyword. Of course, nobody&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-1705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/comments?post=1705"}],"version-history":[{"count":1,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1705\/revisions"}],"predecessor-version":[{"id":1707,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1705\/revisions\/1707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media\/1258"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media?parent=1705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/categories?post=1705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/tags?post=1705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}