{"id":1699,"date":"2022-12-12T21:50:13","date_gmt":"2022-12-12T14:50:13","guid":{"rendered":"https:\/\/agency.themevivu.net\/?p=1699"},"modified":"2022-12-12T21:50:13","modified_gmt":"2022-12-12T14:50:13","slug":"8-easy-but-effective-ways-to-grow-your-email-list","status":"publish","type":"post","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/8-easy-but-effective-ways-to-grow-your-email-list\/","title":{"rendered":"8 Easy (But Effective) Ways to Grow Your Email List"},"content":{"rendered":"<div class=\"intro-txt\">Your email list is one of your business\u2019s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to.<\/div>\n<p>You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here.<\/p>\n<p>So how do you grow your email list? We\u2019ll go through the most effective tips and tactics I\u2019ve learned by growing multiple email lists in the tens of thousands<\/p>\n<div id=\"the-email-growth-mindset-you-need\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"The email growth mindset you need\" data-section=\"the-email-growth-mindset-you-need\">\n<h2><span id=\"The_email_growth_mindset_youneed\">The email growth mindset you\u00a0need<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Before we dive into the action steps, let\u2019s get your head straight. When it comes to growing an email list,\u00a0<strong>you don\u2019t just want as many raw numbers as possible.<\/strong><\/p>\n<p>Not only does this get expensive fast, it also hurts your email deliverability when you send content to lots of unengaged (and downright non-existent) email addresses.<\/p>\n<p>Instead, you want to focus on growing a highly engaged email list. Quality AND quantity.<\/p>\n<p>That means you should\u00a0clean your list\u00a0often, never buy generic lists, and always offer something of value to your newsletter subscribers. I\u2019ll talk more about that last point\u00a0later.<\/p>\n<div id=\"eight-key-tactics-to-grow-your-email-list\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"Eight key tactics to grow your email list\" data-section=\"eight-key-tactics-to-grow-your-email-list\">\n<h2><span id=\"Eight_key_tactics_to_grow_your_emaillist\">Eight key tactics to grow your email\u00a0list<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Now that I\u2019ve got you thinking about\u00a0<em>quality<\/em>\u00a0leads, let\u2019s talk about the tried and tested tactics for growing your email\u00a0list.<\/p>\n<h3><span id=\"1_Put_your_opt-ins_in_all_the_right_places\">1. Put your opt-ins in all the right places<\/span><\/h3>\n<p>Start with all your bases covered. Make sure you have email opt-ins in the usual places:<\/p>\n<ul>\n<li>On your homepage<\/li>\n<li>In your sidebar<\/li>\n<li>At the end of your blog content<\/li>\n<\/ul>\n<p>These are obvious places, but they can be overlooked\u2014we want to start with a strong baseline before we get into the more advanced tactics.<\/p>\n<p>Something like this works\u00a0well:<\/p>\n<p>What should you say in your opt-in?<\/p>\n<p>While you can have a general \u201cJoin 7,000+ brilliant minds like yourself,\u201d it\u2019s better to have something more targeted to your audience\u2019s desires.<\/p>\n<p>Unless your content is something special to your readers (which, let\u2019s be honest, it better be if you want to grow an online business), no one is going to sign up for another generic email spam\u00a0list.<\/p>\n<h3><span id=\"2_Attract_high-quality_website_traffic\">2. Attract high-quality website traffic<\/span><\/h3>\n<p>The quality of your email list starts with the quality of your website traffic. No matter how well your opt-ins convert, it won\u2019t matter if the right people aren\u2019t visiting your website.<\/p>\n<p>That\u2019s where SEO and content marketing come in. Great content targeting relevant keywords can attract quality traffic on autopilot from search engines like Google.<\/p>\n<p>SEO\u00a0has a learning curve and takes time to work, but it\u2019s one of the most effective forms of content marketing to grow your email\u00a0list.<\/p>\n<p>It starts with\u00a0keyword research\u2014knowing what keywords your ideal customers are searching for and how to rank for those keywords.<\/p>\n<p>You can do this quickly with a competitor content gap analysis. Simply type your website into Ahrefs\u2019\u00a0Site Explorer\u00a0and click the\u00a0<strong>Content gap<\/strong>\u00a0button at the bottom of the left-hand menu\u00a0here.<\/p>\n<p>Once you hit\u00a0<strong>Show keywords,<\/strong>\u00a0you\u2019ll get a list of all the keywords your competitors rank for, but you don\u2019t. That can sometimes be tens of thousands of keywords, so you\u2019re better off starting with keywords that all the competitors rank for to get the most relevant results:<\/p>\n<h3><span id=\"3_Create_content_upgrades\">3. Create content upgrades<\/span><\/h3>\n<p>A content upgrade is exactly what it sounds like\u2014an \u201cupgrade\u201d to the content you\u2019re currently reading.<\/p>\n<p>A few examples of this can\u00a0be:<\/p>\n<ul>\n<li>An \u201cultimate guide\u201d to burning fat on an article about exercises to lose weight.<\/li>\n<li>A budgeting spreadsheet on an article about how to create a budget.<\/li>\n<li>A video series about how to play the ukulele on an article about the best ukuleles for beginners.<\/li>\n<\/ul>\n<p>You can get as creative as you want with this. What\u2019s something you can give your readers that will be really valuable to them and relevant to what they\u2019re currently reading?<\/p>\n<p>For example, I\u2019ve got thousands of emails by creating a spreadsheet comparing over 50 different small campers as a content upgrade on my guide to the best small campers.<\/p>\n<p>Here\u2019s what the opt-in form looks\u00a0like:<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1699&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.3&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;How useful was this post? post&quot;,&quot;legend&quot;:&quot;How useful was this post? 4.3\\\/5 - (3 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;width&quot;:&quot;105&quot;,&quot;_legend&quot;:&quot;How useful was this post? {score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 105px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n        \n\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            How useful was this post? 4.3\/5 - (3 b\u00ecnh ch\u1ecdn)    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your business\u2019s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to. You can make money at the click of a button whenever you need to with a strong&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/comments?post=1699"}],"version-history":[{"count":1,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1699\/revisions"}],"predecessor-version":[{"id":1701,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1699\/revisions\/1701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media\/1700"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media?parent=1699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/categories?post=1699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/tags?post=1699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}