{"id":1693,"date":"2022-12-12T21:46:33","date_gmt":"2022-12-12T14:46:33","guid":{"rendered":"https:\/\/agency.themevivu.net\/?p=1693"},"modified":"2022-12-12T21:46:33","modified_gmt":"2022-12-12T14:46:33","slug":"a-simple-but-complete-seo-tutorial-for-beginners-in-7-steps","status":"publish","type":"post","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/a-simple-but-complete-seo-tutorial-for-beginners-in-7-steps\/","title":{"rendered":"A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps"},"content":{"rendered":"<div class=\"intro-txt\">Starting with SEO can be overwhelming\u2014many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got into the\u00a0game.<\/div>\n<p>This SEO tutorial should get you on the right track. We\u2019ll go through seven essential steps to help you increase organic traffic and ensure you have the right foundation to advance your SEO skills further.<\/p>\n<p>Let\u2019s dive into\u00a0it.<\/p>\n<div id=\"understand-what-keywords-people-are-searching-for\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"1. Understand what keywords people are searching for\" data-section=\"understand-what-keywords-people-are-searching-for\">\n<h2><span id=\"1_Understand_what_keywords_people_are_searching_for\">1. Understand what keywords people are searching for<\/span><\/h2>\n<\/div>\n<\/div>\n<p>People look up information around your brand, product, or service in tons of different ways.<\/p>\n<p>Our job is to find these keywords and choose the best ones to target with relevant content. This process is known as keyword research.<\/p>\n<p>You\u2019ll need a keyword research tool to do that. There are\u00a0a bunch of free ones, such as our\u00a0free keyword generator, so you can get started right away. Simply plug in keywords that describe your business, products, or problems your audience might need to\u00a0solve.<\/p>\n<p>Let\u2019s say we have a coffee equipment shop, so discovering what people look up regarding espresso machines and how frequently is a good starting point:<\/p>\n<p>To me, these two keywords are synonyms and can be used interchangeably. But maybe others imagine two different things? Let\u2019s use Google as the best verification method here since its goal is to deliver the most relevant results to any search query.<\/p>\n<p>If there\u2019s a big overlap of the search results, then Google sees these two keywords as synonymous, meaning that most people think that way\u00a0too.<\/p>\n<p>You can either open up two Google search tabs or use the SERP overview comparison feature in Ahrefs\u2019\u00a0Keywords Explorer. As you can see, the overlap is huge and there\u2019s not a single page targeting the keyword \u201cespresso maker\u201d:<\/p>\n<div id=\"create-content-that-searchers-want-to-see\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"2. Create content that searchers want to see\" data-section=\"create-content-that-searchers-want-to-see\">\n<h2><span id=\"2_Create_content_that_searchers_want_tosee\">2. Create content that searchers want to\u00a0see<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Chose a keyword that you want to rank for? Then you need to create a piece of content that aligns with\u00a0search intent. In other words, figure out what people searching that keyword are looking for and deliver it to\u00a0them.<\/p>\n<p>We just went through the example of people searching for \u201ccoffee makers\u201d actually meaning \u201ccoffee machines,\u201d which is more commonly used. In general, we can assume that what already ranks at the top for any given keyword is something most searchers want to\u00a0see.<\/p>\n<p>Let\u2019s keep up with the coffee equipment theme and target the keyword \u201cburr coffee grinder.\u201d Here\u2019s what Google\u2019s top results in the U.S. look\u00a0like:<\/p>\n<p>We\u2019ve got two types of pages here: product reviews with recommendations (in blue) and e-commerce category pages (in yellow). Since the category pages are in the minority and only the biggest players like Amazon or Target rank with them, I\u2019d go with the listicle kind of post recommending multiple coffee grinders.<\/p>\n<p>If you look closely, some of those review pages don\u2019t even specifically target the \u201cburr\u201d grinder type but focus on the best coffee grinders in general. Those naturally mention a few burr grinders, so they\u2019re relevant too.<\/p>\n<p>Both ways here are fine, although focusing on \u201cburr\u201d specifically will likely result in a higher chance of ranking well for this keyword, especially for websites that aren\u2019t huge authorities in the niche\u00a0yet.<\/p>\n<p>Last but not least, it should go without saying that searchers also want to see valuable and trustworthy information. A good rule of thumb is not to cover topics that you\u2019re not very familiar with and can\u2019t provide value. There\u2019s too much regurgitated information on the internet already, so don\u2019t just create content for the sake of\u00a0it.<\/p>\n<div id=\"get-more-clicks-with-compelling-titles\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"3. Get more clicks with compelling titles\" data-section=\"get-more-clicks-with-compelling-titles\">\n<h2><span id=\"3_Get_more_clicks_with_compelling_titles\">3. Get more clicks with compelling titles<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Want to squeeze the most clicks out of your\u00a0SERP\u00a0impressions? You need to catch searchers\u2019 attention.<\/p>\n<p>Now, the truth is if your page\u2019s title is plain bad to begin with, you\u2019ll have a lower chance of ranking well. It\u2019s hardly a surprise that search engines assess title tags for ranking the pages since the title is the most visible SERP component:<\/p>\n<p>Which result would you click on here? The second one caught my attention immediately because the title promises I\u2019ll find the answer quickly in some sort of chart. The rest of the titles are good too, but they don\u2019t stand out to me despite higher relevance to my search query.<\/p>\n<p>Yes, you should absolutely use your primary keyword in your title. Also, the example above just proves that there are other variables at play. Here\u2019s a short list of the best practices for writing great titles:<\/p>\n<ul>\n<li><strong>Include your primary keyword in a natural way<\/strong>\u00a0\u2013 This means you can transform \u201cgrinding coffee for moka pot\u201d into something like \u201cHow to Grind Coffee for a Delicious Moka\u00a0Pot.\u201d<\/li>\n<li><strong>Make it descriptive\u00a0<\/strong>\u2013 It should perfectly sum up the core of your content.<\/li>\n<li><strong>Try to stand out\u00a0<\/strong>\u2013 Always check pages that already rank for the keyword and think how you can differentiate your\u00a0own.<\/li>\n<li><strong>Avoid overpromises and clickbaits\u00a0<\/strong>\u2013 Try your best to deliver what you promise in the SERP snippet.<\/li>\n<li><strong>Fit into Google\u2019s pixel limits\u00a0<\/strong>\u2013 Titles truncate (or even change) when you go over a certain pixel length in your title tag. Use a SERP snippet preview tool\u00a0like this.<\/li>\n<\/ul>\n<div id=\"provide-a-good-user-experience\" class=\"post-nav-link clearfix 2&gt;\" style=\"box-sizing: border-box; zoom: 1; position: relative; display: inline-block; color: #333333; font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div class=\"link-text\" data-anchor=\"4. Provide a good user experience (UX)\" data-section=\"provide-a-good-user-experience\">\n<h2><span id=\"4_Provide_a_good_user_experience_UX\">4. Provide a good user experience (UX)<\/span><\/h2>\n<\/div>\n<\/div>\n<p>Ever came across a promising search snippet that you clicked through and then a messy website that you didn\u2019t really want to engage with appeared? Yeah, me\u00a0too.<\/p>\n<p>That\u2019s why Google is looking at multiple UX factors when it comes to\u00a0ranking its results. Visitor satisfaction isn\u2019t only dependent on the provided information but on the whole experience of your page and website.<\/p>\n<p>Think about these UX factors as a solid foundation for your other SEO efforts, not a silver bullet to skyrocket your rankings:<\/p>\n<h3><span id=\"Mobile-friendly_website\">Mobile-friendly website<\/span><\/h3>\n<p>How your website looks and behaves on mobile matters more than its desktop version. Most searches take place on our small devices, and that\u2019s why Google predominantly uses\u00a0mobile versions of pages in its index.<\/p>\n<p>Yet this factor is easy to overlook since we use our desktop devices to create websites. Here are a few tips to make both human and robot visitors on mobile happy:<\/p>\n<ul>\n<li>Use a modern CMS that can easily make both desktop and mobile versions of your pages look good. Most popular CMS choices should be fine\u00a0here.<\/li>\n<li>Keep the important content visible on both mobile and desktop. Small variations are\u00a0fine.<\/li>\n<li>Check and troubleshoot mobile reports in the Experience section of your Google Search Console:<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1693&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;How useful was this post? post&quot;,&quot;legend&quot;:&quot;How useful was this post? 5\\\/5 - (1 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;width&quot;:&quot;122.5&quot;,&quot;_legend&quot;:&quot;How useful was this post? {score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 122.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n        \n\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            How useful was this post? 5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starting with SEO can be overwhelming\u2014many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got into the\u00a0game. This SEO tutorial should get you on the right track. We\u2019ll go through seven essential steps to help you increase organic traffic and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[69,1,4],"tags":[],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-dich-vu","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/comments?post=1693"}],"version-history":[{"count":1,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1693\/revisions"}],"predecessor-version":[{"id":1695,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1693\/revisions\/1695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media\/1694"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media?parent=1693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/categories?post=1693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/tags?post=1693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}