{"id":1687,"date":"2022-12-12T21:41:16","date_gmt":"2022-12-12T14:41:16","guid":{"rendered":"https:\/\/agency.themevivu.net\/?p=1687"},"modified":"2022-12-12T21:41:16","modified_gmt":"2022-12-12T14:41:16","slug":"link-building-for-seo-the-beginners-guide","status":"publish","type":"post","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/link-building-for-seo-the-beginners-guide\/","title":{"rendered":"Link Building for SEO: The Beginner\u2019s Guide"},"content":{"rendered":"
Links are the currency of the web. The webpages that have plenty of them are deemed \u201cauthoritative\u201d and are rewarded with high rankings in Google. While pages that don\u2019t have any are bound to obscurity.<\/div>\n

This guide will teach you how to get quality links that move the needle without risking a Google penalty. We created it with absolute beginners in mind and made sure to pack it with plenty of actionable advice that you can start implementing right\u00a0away.<\/p>\n

What is link building?<\/span><\/h3>\n

Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the \u201cauthority\u201d of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.<\/p>\n

Why is link building important?<\/span><\/h3>\n

According to Google\u2019s Andrey Lipattsev, links are one of the three major ranking factors in Google. So if you want your website\u2019s pages to rank high in search, you will almost certainly need\u00a0links.<\/p>\n

Google and other search engines look at links from other sites as \u201cvotes.\u201d These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to rank at the very top of the search results.<\/p>\n

Thus, as a general rule, pages with more backlinks tend to rank higher in search results.<\/p>\n

Links aren\u2019t the answer to everything<\/span><\/h3>\n

Links are incredibly important for ranking well. And it is quite rare that you will outrank pages that have a lot of strong links\u2014unless you get just as many. And yet, links aren\u2019t the only factor that Google uses to rank\u00a0pages.<\/p>\n

So if you build lots of links to your page and it still ranks poorly, look into other ranking factors that might prevent you from ranking well.<\/p>\n

1. Adding links<\/span><\/h3>\n

If you can go to a website that doesn\u2019t belong to you and manually place your link there, that\u2019s called \u201cadding\u201d a link. The most common tactics that fit into this category are:<\/p>\n

    \n
  • Business directory submissions.<\/li>\n
  • Social profile creation.<\/li>\n
  • Blog commenting.<\/li>\n
  • Posting to forums, communities, and Q&A\u00a0sites.<\/li>\n
  • Creating job search listings.<\/li>\n<\/ul>\n

    Building links via those tactics is very easy to do. And for that exact reason, such links tend to have very low value in the eyes of Google. In some cases, they may even be flagged as\u00a0spam.<\/p>\n

    Other than that, these kinds of links barely give you any competitive advantage. If you can go to a website and manually place your link there, nothing stops your competitors from doing the\u00a0same.<\/p>\n

    However, you shouldn\u2019t ignore this group of link building tactics entirely. Each of them can actually be quite beneficial for your online business for reasons other than\u00a0SEO.<\/p>\n

    Let me elaborate with a couple of quick examples:<\/p>\n

      \n
    • Business directories<\/strong>\u00a0\u2013 If you\u2019re doing SEO for a restaurant website, you should definitely list it in three to five major directory sites like Yelp, Tripadvisor, Allmenus, Grubhub, etc. Those links won\u2019t be particularly strong ones, but you might get some actual customers from\u00a0them.<\/li>\n
    • Industry forums\u00a0<\/strong>\u2013 If you know some active forums or communities where your target audience is hanging out, you should definitely be active there too. But merely spamming your links without trying to add value to conversations will quickly get you banned from these places.<\/li>\n<\/ul>\n

      As you can tell, each of these strategies can be quite meaningful. But if someone offers you to do any of the above at scale (i.e., register your site at a hundred business directories or create a hundred social media profiles)\u2014stay away from that. These kinds of \u201chacks\u201d are a waste of money at best and might even get your website penalized at\u00a0worst.<\/p>\n

      \n
      SIDENOTE.<\/div>\n

      While looking for more ways to \u201cadd\u201d links to other websites, you might come across tactics that mention \u201cweb 2.0s\u201d and \u201cbookmarking sites.\u201d Those things used to work some 15 years ago, but you shouldn\u2019t waste your time on them\u00a0today.<\/p><\/div>\n

      2. Asking for\u00a0links<\/span><\/h3>\n

      As the name suggests, this is when you reach out to the owner of the website you want a link from and give them a compelling reason to link to\u00a0you.<\/p>\n

      That \u201ccompelling reason\u201d is an absolutely essential success factor. The people you reach out to don\u2019t care about you and your website (unless you\u2019re some sort of celebrity) and, thus, they have zero incentive to promote you or your\u00a0work.<\/p>\n

      So before you ask them to link to you, ask yourself:\u00a0\u201cWhat\u2019s in it for\u00a0THEM?\u201d<\/em><\/p>\n

      Here are some of the link building tactics and strategies that fall into this category, along with a briefly defined \u201ccompelling reason\u201d that they\u2019re based\u00a0off:<\/p>\n

        \n
      • Guest blogging<\/strong>\u00a0\u2013 Create useful content for their website.<\/li>\n
      • Skyscraper technique<\/strong>\u00a0\u2013 Show them a better resource than the one they\u2019re linking to.<\/li>\n
      • Link inserts\u00a0<\/strong>\u2013 Show them a resource with more information on something they\u2019ve briefly mentioned.<\/li>\n
      • Ego bait<\/strong>\u00a0\u2013 Mention them or their work in your own content in a positive light.<\/li>\n
      • Testimonials<\/strong>\u00a0and case studies\u00a0<\/strong>\u2013 Give positive feedback about their product or service.<\/li>\n
      • Link exchanges<\/strong>\u00a0\u2013 Offer to link back to them if they agree to link to\u00a0you.<\/li>\n
      • Resource page link building<\/strong>\u00a0\u2013 Show them a good resource that fits their existing list.<\/li>\n
      • Broken link building<\/strong>\u00a0\u2013 Help them fix a \u201cdead\u201d link on their page by providing a replacement.<\/li>\n
      • Image link building<\/strong>\u00a0\u2013 Ask to get credit for using your\u00a0image.<\/li>\n
      • Unlinked mentions<\/strong>\u00a0\u2013 Ask to make the mention of your brand \u201cclickable.\u201d<\/li>\n
      • Link moves<\/strong>\u00a0\u2013 Ask to make changes to an existing link pointing at your website.<\/li>\n
      • HARO<\/strong>\u00a0and journalist requests\u00a0<\/strong>\u2013 Give an \u201cexpert quote\u201d for their article.<\/li>\n
      • PR<\/strong>\u00a0\u2013 Give them a killer story to\u00a0cover.<\/li>\n<\/ul>\n

        These strategies seem to make quite some sense, right? But as soon as you send your first email request, you\u2019re likely to face the harsh reality\u2014your \u201ccompelling reason\u201d isn\u2019t compelling enough:<\/p>\n

          \n
        • Your guest post isn\u2019t good enough.<\/li>\n
        • Your resource isn\u2019t worthy of a mention.<\/li>\n
        • Your \u201cskyscraper\u201d isn\u2019t as \u201ctall\u201d as you thought it\u00a0was.<\/li>\n<\/ul>\n

          The truth is it is incredibly hard to\u00a0persuade random website owners to link to you. Either you have a one-of-a-kind outstanding resource that will genuinely impress them, or you\u2019re well known in your field and they will be happy to fix you a link as a\u00a0favor.<\/p>\n

          If it\u2019s none of the two, you better handle rejection well. Because for every 100 emails, 98 will either not reply or say \u201cno.\u201d<\/p>\n

          And that is exactly the reason why many SEOs started looking for ways to make it worthwhile for the other party and offer something in return for a link, such\u00a0as:<\/p>\n

            \n
          • A shoutout on social media.<\/li>\n
          • An email newsletter blast.<\/li>\n
          • Free access to a premium product or service.<\/li>\n
          • A link in exchange.<\/li>\n
          • Money.<\/li>\n<\/ul>\n

            But offering these kinds of \u201cextras\u201d gets them into the gray area of what is considered a \u201clink scheme,\u201d\u00a0according to Google\u2019s guidelines.<\/p>\n

            So there you have it. The candid ways of asking for links have a rather low success rate. But as soon as you try to \u201csweeten the deal,\u201d you\u2019re entering Google\u2019s minefield.<\/p>\n

            At this point, it may seem that I\u2019m dissuading you from using tactics and strategies listed in this group. I\u2019m not. I\u2019m merely suggesting that you ensure your content is outstanding before reaching out to hundreds of people.<\/p>\n

            3. Buying links<\/span><\/h3>\n

            Let\u2019s get this straight from the get-go:<\/p>\n

            We don\u2019t recommend that you buy links!<\/strong><\/p>\n

            If you don\u2019t have lots of experience with it, you\u2019re likely to waste lots of money on\u00a0useless links\u00a0that will have zero impact on your rankings. Or even get your website penalized.<\/p>\n

            However, we will be putting you at a disadvantage if we don\u2019t disclose the fact that many people in the SEO industry do \u201cbuy\u201d links in all sorts of ways and manage to get away with\u00a0it.<\/p>\n

            So if you\u2019re willing to risk the well-being of your website and buy links, please look for advice on doing that \u201csafely\u201d elsewhere\u2014because here at Ahrefs, we don\u2019t teach\u00a0that.<\/p>\n

            4. Earning links<\/span><\/h3>\n

            You \u201cearn\u201d links when other people link to the pages on your website without you having to ask them to do so. This obviously doesn\u2019t happen unless you have something truly outstanding that other website owners will genuinely want to mention on their websites.<\/p>\n

            But people can\u2019t link to things that they don\u2019t know exist. So no matter how awesome your page is, you\u2019ll need to invest in promoting it. And the more people see your page, the higher the chance that some of them will end up linking to\u00a0it.<\/p>\n

            Later in this chapter, I\u2019m going to share some tactics and strategies that will help you both create \u201clink-worthy\u201d content and promote it to relevant audiences who might end up linking to\u00a0it.<\/p>\n

            Bonus: Preserving links<\/span><\/h3>\n

            Technically, preserving your hard-earned links does not really fall under the definition of \u201clink building.\u201d But when you lose an important backlink, the \u201cvote\u201d that it was sending to Google\u00a0is also lost.\u00a0So it is fairly important to preserve your hard-earned links.<\/p>\n

            There are two simple ways to do\u00a0it:<\/p>\n

              \n
            1. Fixing 404 pages\u00a0that have quality backlinks<\/li>\n
            2. Monitoring your lost backlinks and reaching out to a website owner when an important link goes missing (also known as \u201clink reclamation\u201d)<\/li>\n<\/ol>\n

              Both of these things are easy to do with Ahrefs\u2019\u00a0Site Explorer. The\u00a0Best by links<\/strong>\u00a0report will help you find the 404 pages with links. While the\u00a0Backlinks<\/strong>\u00a0report has a handy \u201cLost\u201d filter, which will show you all links that were recently lost.<\/p>\n

              One important caveat, though. You don\u2019t need to bother about every single link that goes missing. You just need to preserve the most important ones. And that is exactly what we\u2019re going to talk about\u00a0next.<\/p>\n

              What makes a good\u00a0link?<\/span><\/h2>\n

              Nobody knows for sure how exactly Google measures the value of each link. But there are some general concepts of evaluating links that the SEO community believes to be\u00a0true:<\/p>\n

                \n
              • Authority<\/li>\n
              • Relevance<\/li>\n
              • Anchor text<\/li>\n
              • Nofollow vs. follow<\/li>\n
              • Placement<\/li>\n
              • Destination<\/li>\n<\/ul>\n

                1. Authority<\/span><\/h3>\n

                As you already know, Google sees links as \u201cvotes\u201d that a given page deserves to rank well. But a link from techcrunch.com can\u2019t possibly have the same power as a link from your friend\u2019s personal blog, right? (Unless, of course, your friend is Tim Ferriss.)<\/p>\n

                Well,\u00a0Google has consistently denied\u00a0that some sort of sitewide website authority metric exists in its system. And yet, many SEOs believe that the concept of \u201cwebsite authority\u201d makes too much sense to completely discount it.<\/p>\n

                What is more important, though, is the authority of the actual page that is linking to you. It\u2019s one thing to be mentioned in a TechCrunch article that goes unnoticed, and it\u2019s an entirely different case if that article \u201cbreaks the internet\u201d and gets referenced on dozens of major news websites.<\/p>\n\n\n

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                \n How useful was this post? 5\/5 - (5 b\u00ecnh ch\u1ecdn) <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Links are the currency of the web. The webpages that have plenty of them are deemed \u201cauthoritative\u201d and are rewarded with high rankings in Google. While pages that don\u2019t have any are bound to obscurity. This guide will teach you how to get quality links that move the needle without risking a Google penalty. We…<\/p>\n","protected":false},"author":1,"featured_media":1688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[69,4],"tags":[],"class_list":["post-1687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/comments?post=1687"}],"version-history":[{"count":1,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1687\/revisions"}],"predecessor-version":[{"id":1689,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/posts\/1687\/revisions\/1689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media\/1688"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media?parent=1687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/categories?post=1687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/tags?post=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}