{"id":1969,"date":"2022-12-13T00:34:34","date_gmt":"2022-12-12T17:34:34","guid":{"rendered":"https:\/\/agency.themevivu.net\/?page_id=1969"},"modified":"2022-12-13T00:57:08","modified_gmt":"2022-12-12T17:57:08","slug":"seo","status":"publish","type":"page","link":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\t<section class=\"section gioi-thieu-section dark\" id=\"section_1855615908\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-72942156\">\n\n\t<div id=\"col-1681678650\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span style=\"font-size: 180%;\">Search Engine<br \/>Optimization<\/span><\/h1>\n<p><span style=\"font-size: 110%;\">A beginner\u2019s guide from Ahrefs<\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1855615908 {\n  padding-top: 100px;\n  padding-bottom: 100px;\n  background-color: rgb(255, 255, 255);\n}\n#section_1855615908 .section-bg.bg-loaded {\n  background-image: url(https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/bg-page.png);\n}\n#section_1855615908 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1855615908 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1536034348\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\" style=\"max-width:800px\" id=\"row-988385427\">\n\n\t<div id=\"col-280736805\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"h2-content\">\n<h2 class=\"bold h2-title\"><span style=\"font-size: 150%;\">About our company<\/span><\/h2>\n<p class=\"p-text\">Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.<\/p>\n<p class=\"p-text\">We are a lean multinational startup headquartered in Singapore that values making meaningful and easy-to-use products. We shift things fast to give our customers what matters most to them, and to keep us ahead of the game. Our motto is &#8220;First do it, then do it right, then do it better.&#8221;<\/p>\n<p class=\"p-text\">Ahrefs&#8217; founder and CEO, Dmitry Gerasimenko, built his first document search engine when he was only 15. His interest in search engines never waned and in 2007, he revisited his work on search engines for documents and files. This led to the birth of our backlinks index in 2010, which in turn became the source of data for Ahrefs&#8217; first version of Site Explorer.<\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1536034348 {\n  padding-top: 50px;\n  padding-bottom: 50px;\n}\n#section_1536034348 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1536034348 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section seo-section\" id=\"section_1407169395\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\" style=\"max-width:1000px\" id=\"row-85020800\">\n\n\t<div id=\"col-1445858424\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 style=\"text-align: center;\"><span style=\"font-size: 150%;\">The Beginner&#8217;s Guide to SEO<\/span><\/h2>\n<p style=\"text-align: center;\">These six chapters are all you need to build a strong foundation of SEO knowledge and start ranking higher in Google. <br \/>If you want to dig deeper, each chapter has links to plenty of more advanced learning materials.<\/p>\n\t<div class=\"box has-hover icon-box-chapter  has-hover box-vertical box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:40%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"296\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/2022-12-13_003738.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/2022-12-13_003738.jpg 539w, https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/2022-12-13_003738-300x165.jpg 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n<h3>Chapter 1 \/ How Search Engines\u00a0Work<\/h3>\n<p>Before you start learning SEO, you need to understand how search engines work.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div class=\"box has-hover icon-box-chapter  has-hover box-vertical box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:40%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"296\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img02.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img02.png 539w, https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img02-300x165.png 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n<h3>Chapter 2 \/ SEO Basics<\/h3>\n<p>Learn how to set your website up for SEO success, and get to grips with the four main facets of SEO.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div class=\"box has-hover icon-box-chapter  has-hover box-vertical box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:40%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"296\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img03.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img03.png 539w, https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img03-300x165.png 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n<h3>Chapter 3 \/ Keyword Research<\/h3>\n<p>The starting point in SEO is to understand what your target customers are searching for.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div class=\"box has-hover icon-box-chapter  has-hover box-vertical box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:40%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"296\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img04.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img04.png 539w, https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img04-300x165.png 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n<h3>Chapter 4 \/ SEO Content<\/h3>\n<p>Before you start learning SEO, you need to understand how search engines work.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div class=\"box has-hover icon-box-chapter  has-hover box-vertical box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:40%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"296\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img56.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img56.png 539w, https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img56-300x165.png 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n<h3>Chapter 5 \/ On-Page SEO<\/h3>\n<p>Before you start learning SEO, you need to understand how search engines work.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div class=\"box has-hover icon-box-chapter  has-hover box-vertical box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:40%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"296\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img5.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img5.png 539w, https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/img5-300x165.png 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n<h3>Chapter 6 \/ Link Building<\/h3>\n<p>Before you start learning SEO, you need to understand how search engines work.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div class=\"box has-hover icon-box-chapter  has-hover box-vertical box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:40%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"296\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/2022-12-13_003738.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/2022-12-13_003738.jpg 539w, https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/2022-12-13_003738-300x165.jpg 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-left\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n<h3>Chapter 7 \/ Technical SEO<\/h3>\n<p>Before you start learning SEO, you need to understand how search engines work.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1407169395 {\n  padding-top: 70px;\n  padding-bottom: 70px;\n  background-color: rgb(255, 244, 232);\n}\n#section_1407169395 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1407169395 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1955787502\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\" style=\"max-width:800px\" id=\"row-510486441\">\n\n\t<div id=\"col-97719044\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"font-size: 150%;\">SEO Glossary<\/span><\/h2>\n<p>If you&#8217;ve read anything about SEO before, you&#8217;ll know there&#8217;s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\" style=\"max-width:1000px\" id=\"row-817512057\">\n\n\t<div id=\"col-1786250365\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_278848221\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"114\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/seo-glossary-1-97e6fe12795a36174ed1d60d0ad13ab2.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_278848221 {\n  width: 85%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1748161455\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><span style=\"color: #0000ff;\"><strong>Backlinks:<\/strong><\/span> Links from a page on one website to another.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\" style=\"max-width:1000px\" id=\"row-962164886\">\n\n\t<div id=\"col-577014212\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_104736980\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"625\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/seo-glossary-2-2ce1933a55994f709a1727f44b43c3fd.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_104736980 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1071282042\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><strong><span style=\"color: #0000ff;\">Keywords:<\/span><\/strong> The words and phrases that people type into search engines to find what they\u2019re looking for.<\/p>\n<p><strong><span style=\"color: #0000ff;\">Long-tail keywords:<\/span><\/strong> Keywords with low search volumes.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #0000ff;\">SERPs:<\/span> <\/strong>This stands for Search Engine Results Pages. They&#8217;re the pages that Google and other search engines show in response to a user\u2019s search query.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #0000ff;\">SERP features:<\/span><\/strong> Non-traditional search results (not a &#8216;blue link&#8217;) like videos, tweets boxes, or featured snippets.<\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #0000ff;\">Featured snippets:<\/span> <\/strong>Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Rich snippets:<\/strong> <\/span>Search results with additional valuable information displayed alongside them (e.g., star ratings, cooking times, etc.)<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\" style=\"max-width:1000px\" id=\"row-582828811\">\n\n\t<div id=\"col-873180082\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1306865774\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"177\" src=\"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-content\/uploads\/2022\/12\/seo-glossary-3-b922c37c25b4d13653e6e5337123f598.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1306865774 {\n  width: 87%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-977863762\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><strong><span style=\"color: #0000ff;\">Outreach:<\/span> <\/strong>Emailing relevant bloggers and journalists to tell them about your content.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1955787502 {\n  padding-top: 40px;\n  padding-bottom: 40px;\n}\n#section_1955787502 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1955787502 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header-light.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1969","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/pages\/1969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/comments?post=1969"}],"version-history":[{"count":38,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/pages\/1969\/revisions"}],"predecessor-version":[{"id":2033,"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/pages\/1969\/revisions\/2033"}],"wp:attachment":[{"href":"https:\/\/giaodienwebsite.tgs.com.vn\/agency\/wp-json\/wp\/v2\/media?parent=1969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}